You Can't Impose Joy (UX Slogan #3 video)
www.nngroup.com
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Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks.

How To Conduct Effective User Interviews (paywalled webinar)
www.interaction-design.org
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To design a delightful product, it isn’t enough to have your user in mind—you need to truly know your user’s mind. And the most effective way to achieve this is through user interviews.

10 Usability Heuristics Applied to Virtual Reality
www.nngroup.com
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Jakob Nielsen’s 10 usability heuristics can improve the user experience of VR applications.

Why 5 Participants Are Okay in a Qualitative Study, but Not in a Quantitative One
www.nngroup.com
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Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.

Maintain Consistency and Adhere to Standards (Usability Heuristic #4)
www.nngroup.com
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Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions.

10 Usability Heuristics for User Interface Design
www.nngroup.com
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Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

Refrain from Opening Links in New Browser Windows and Tabs
www.nngroup.com
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Refrain from opening new browser windows. [...] Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab."

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