Curated Resource ( ? )

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

my notes ( ? )

Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent research shows.

Banner blindness is an instance of selective attention:

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The above notes were curated from the full post www.nngroup.com/articles/banner-blindness-old-and-new-findings/.

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