Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent research shows.
Banner blindness is an instance of selective attention:
More Stuff I Like
More Stuff tagged ux , eyetracking , user behaviour , psychology and ux , visual design
See also: UX