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Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

Like ux , eyetracking , user behaviour , psychology and ux , visual design
Curated: 07/09/2020 from www.nngroup.com/articles/banner-blindness-old-and-new-findings/
Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

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Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent research shows.

Banner blindness is an instance of selective attention:

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The above notes were curated from the full post www.nngroup.com/articles/banner-blindness-old-and-new-findings/.

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