Curated Resource ( ? )

Use imperative voice to focus on readers

Use imperative voice to focus on readers

my notes ( ? )

Why imperative?

  1. Imperative voice gets shared.. Imperative words like see, make and look can help blog headlines go viral, according to a Rippen analysis of 3,016 headlines from Buzzfeed, ViralNova, Upworthy and Wimp.
  2. Imperative voice boosts email click, open and read rates. Benefits verbs like add, open and try increase email reading, according to a study by Return Path, a global data and marketing firm. Return Path looked at more than 2 million email subscribers from 3,000 retail senders over a month last year.

Read the Full Post

The above notes were curated from the full post

Related reading

More Stuff I Do

More Stuff tagged web writing , user experience , writing for web , user behaviour , writing for digital , imperative

See also: UX , Writing content

Cookies disclaimer saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.