Curated Resource ( ? )

Use imperative voice to focus on readers

Do imperative , writing for web , web writing , user behaviour , writing for digital , user experience

Curated: 05/02/2021 from www.wyliecomm.com/2021/02/how-to-engage-your-social-media-audience/

my notes ( ? )

Why imperative?

Imperative voice gets shared.. Imperative words like see, make and look can help blog headlines go viral, according to a Rippen analysis of 3,016 headlines from Buzzfeed, ViralNova, Upworthy and Wimp.
Imperative voice boosts email click, open and read rates. Benefits verbs like add, open and try increase email reading, according to a study by Return Path, a global data and marketing firm. Return Path looked at more than 2 million email subscribers from 3,000 retail senders over a month last year.

The above notes were curated from the full post www.wyliecomm.com/2021/02/how-to-engage-your-social-media-audience/.