Researchers often want to ask about sensitive topics in surveys and screeners. A sensitive question is one that respondents might find embarrassing or invasive. Handle them appropriately and delicately to avoid dropoffs and inaccurate data.

Userfocus User Experience ConsultantsHomeUX consultancyUX trainingArticlesAbout Us Is Consumer Research Losing Its Focus? Focus groups continually fail to tell us what customers want. The fundamental problem is that, in spite of what conventional wisdom tells us, it is not the voice of the consumer that matters. What matters is the mind of the c…

People new to user research often think of surveys and focus groups as the main ways to get insights into customer needs. Here are 60 alternative ideas you might want to try.

To design the best UX, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Users do not know what they want.

The foundation of user experience is the difference between the people on the design team and the people using the product. You can't ask users to design, but you also can't ask the designers whether their own design will be easy for the target audience to use.

The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.

To design a delightful product, it isn’t enough to have your user in mind—you need to truly know your user’s mind. And the most effective way to achieve this is through user interviews.

concept of card sorting... UX. The popular, low-tech research technique is used to organize data sets. It’s especially useful for information architecture, menu structures, workflows and website navigation. While it’s easy enough to run a card sort, there’s a massive difference between a flop and a success.

User research is an essential part of UX design. Unless we understand who we are designing for and why, how can we even know what to create or where to begin?

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities, and find crucial information to use in their design process.