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How to Reach and Sell to Early Adopters
content.buysellads.com
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early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

The Hierarchy of User Friction | Sachin Rekhi
www.sachinrekhi.com
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"User friction ... prevents a user from accomplishing a goal in your product... three levels: interaction friction, cognitive friction, and emotional friction"Interaction friction: do usability testing."When cognitive load is high ... there is significant cognitive friction ... encompasses all aspects of the experience that result …

Hierarchy of Engagement, Expanded | by Sarah Tavel | Medium
sarahtavel.medium.com
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"A framework for building enduring products"Level 1 is to focus on growing uses completing the core action, which forms the product's foundation, usually correlates with retention. So design features which optimise for people completing the core action. Level 2 - retain users by creating accruing benefits: customer usage improves t…

17/01/2021
Crafting The First Mile Of Product | by Scott Belsky | Positive Slope | Medium
medium.com
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"first mile of a product’s user experience is almost always an afterthought. The welcome/tour, the onboarding, the explanatory copy, the empty states, and the defaults ... the “top of your funnel” for engaging new users... increasingly neglected over time despite becoming more important ... products built for a tech-savvy ... early adopters …

Know Your Customers’ “Jobs to Be Done”
hbr.org
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"To create offerings that people truly want to buy... home in on the job the customer is trying to get done... Jobs are multifaceted... never simply about function... powerful social and emotional dimensions... the circumstances in which customers try to do them are more critical than any buyer characteristics" - so identify jobs curren…

17/01/2021
Position, Position, Position! - Signal v. Noise
m.signalvnoise.com
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"Focusing on individual features and experiences is good, but you should never forget about the position you’re trying to hold." Know "Which problems are good fits for you and which ones are bad fits?" so you don't build features for problems which are incoherent with your position.Snickers can’t take a feature request to …

Using The Kano Model To Prioritize Product Development - Mind the Product
www.mindtheproduct.com
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The image is bad - it's a graph, not a grid, unless you can somehow make a negative investment. Anyway, the model distinguishes "between basic and differentiating features.. improving certain aspects only serves to maintain basic expectations, whereas improving other aspects can delight customers with less effort"Basic features sho…

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
www.sachinrekhi.com
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"the most efficient way to operate during the earliest phases of a startup lies in between a formal business plan and unstructured iteration... documenting your initial product/market fit hypotheses, systematically validating each of the most uncertain hypotheses, and continually iterating on and updating [them] ... through customer validatio…

Rahul Vohra Shares Superhuman's Product Market Fit Framework & Tool
firstround.com
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How to measure & optimise for product/market fit? Use this leading indicator: "just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.” " You need at least 40%.Article goes through the process step by step, and comes with an interactive tool:A) Ask people who&…

Distribution vs. Innovation - Andreessen Horowitz
a16z.com
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Sets out a solution to the "TiVo problem": essentially, TiVo had the innovative product but not the content to operate it on. This usually ends badly for the innovator, who gets screwed by the incumbent, who has the distribution (eg ComCast). Despite the example, Tivo "did not fail... a patent troll of sorts... collected more than $…

Surfin’ USA | Vincent Bevins
thebaffler.com
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Interesting longread on " Why the internet remains a tool of American hegemony", pointing out that " The internet was built by the U.S. military at the height of the Cold War and privatized into corporate America at the peak of anglophone neoliberal hegemony."There was a moment of freedom, when there were "millions of diff…

Distribution
a16z.com

Andreessen Horowitz on sales channels, because "products often fail because the company chose the wrong route to market... A properly designed sales channel is a function of the product that you have built and the target... you wish to pursue."Presented as a function: the channel (c) is derived by a function (f) - distribution design - …

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
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One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

Masnick's Impossibility Theorem: Content Moderation At Scale Is Impossible To Do Well | Techdirt
www.techdirt.com
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Content moderation "will always end up frustrating very large segments of the population and will always fail to accurately represent the "proper" level of moderation of anyone".any moderation will upset the moderated no moderation will upset those who don't like spam, harassment, etcpushing moderation to the users puts th…

Post-Alpha Feature: AI-supported MyHub authoring toolkit
mathewlowry.myhub.ai
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An innovative writing toolkit will further extend the productivity tools offered to MyHub editors.

Permanent Zettelkasten Notes in Roam
www.youtube.com
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"Learning takes time and effort. You can't just import highlights to evernote and expect your brain to understand everything. You have to think to understand. And writing is the best facilitator of thinking." <- actually a quote from the original video, but worth keeping and carrying forward.

From Beginner to Superuser: A Complete Roam Research Tutorial Course
www.youtube.com
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Watched the entirety over the last week of 2020. Highly recommended series for getting to grips with Roam, covering everything from the basic of how Roam works through to detailed HowTos on project & goal management, zettelkasten, etc. Having said that, I won't be migrating my tasks out of a dedicated task mgt tool, or pasting bibliograph…

WriteFreely
writefreely.org
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Reach outside your own site with federation via ActivityPub. WriteFreely lets anyone on Mastodon, Pleroma, or any ActivityPub-enabled service follow your blog, bookmark your posts, and share them with their followers. See how it works.

Decentralized Social Networks vs. The Trolls - ConfTube
conf.tube
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After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

Meet GPT-3. It Has Learned to Code (and Blog and Argue). - The New York Times
www.nytimes.com
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"GPT-3 ... generates tweets, pens poetry, summarizes emails, answers trivia questions, translates languages and even writes its own computer programs, all with very little prompting"It's surprised a lot of AI researchers, but also "often spews biased and toxic language" and isn't always convincing. It's a univers…

24/12/2020
Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

Featured visualizations of Wikipedia
seealso.org
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a collection of our favorite visualizations, infographics, and other projects built on open data from Wikipedia and other Wikimedia projects

ClusterBall
www.chrisharrison.net
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Approach to visualising Wikipedia category pages and their interconnections.

Protocols, Not Platforms: A Technological Approach to Free Speech | Knight First Amendment Institute
knightcolumbia.org
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Given the myriad problems posed by social media platforms - content moderation, disinformation, censorship, privacy, anti-trust - this article "proposes an entirely different approach... that enables more free speech, while minimizing ... trolling, hateful speech, and large-scale disinformation efforts... also might help users ... regain cont…

How Prevalent are Filter Bubbles and Echo Chambers on Social Media? Not as Much as Conventional Wisdom Has It – Cristian Vaccari
cristianvaccari.com
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A wide-ranging overview and linkfest to studies showing that the prevalence and impact of political echo chambers are at least exaggerated, and a preview of the author's upcoming book on the subject, based on surveys held in France, Germany and the UK, where "the percentages of users who claim to often agree with the political content th…

26/11/2020
Adversarial Interoperability | Electronic Frontier Foundation
www.eff.org
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"adversarial interoperability... create a new product or service that plugs into the existing ones without the permission of the companies that make them... once the driver of tech’s dynamic marketplace" now stifled by legal means by Big Tech, which "climbed the adversarial ladder and then pulled it up behind them".EFF sees re…

Peer-to-Peer Network Models and their Implications
backdrifting.net

"corporate-run social media implies a structure [and]... content limits the users have no say in, which favor harmful [content] ... while inhibiting freedom of expression. ... the next platform has the same problems ... “I’ll just build my own platform” leads to ... “alt-tech” platforms ... to host right-wing extremist content... So what does…

Parler Makes Play for Conservatives Mad at Facebook, Twitter - WSJ
www.wsj.com
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Didn't know: "Prominent conservative donor Rebekah Mercer is among the company’s financial backers"Interesting point: one of the main reasons many are on FB/Twitter is to troll other people - will it be harder to get people to come back to an app where everyone agrees with them?

How Many American Idiots Are There? 73 Million. | by umair haque | Nov, 2020 | Eudaimonia and Co
eand.co
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Not the only interesting piece on Trump viewed from ancient Greece."this election was something like a census of American Idiots... " defined using the classical Greek meaning of “people who are consumed only with self-interest". Any society with too many such idiots would be "consumed solely with self-interest... [and] cease …

A Tale of Complexity – Structural Layers in Note Taking • Zettelkasten Method
zettelkasten.de
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In response to this tweet, a link from Sascha who "distinguishes [only] between content notes and ... notes on notes". But it appears a little more complex than that."A Zettelkasten is neither a neatly structured filing system ... nor a turmoil deep sea generating ideas out of the ununderstandable chaos. There are three layers in my…

21/11/2020
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