Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
medium.com
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vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed... But which format drives more engagement within the Instagram Feed? ... vertical video!... organic DIY videos outperformed polished vide…

The Future of Facebook
medium.com
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If Facebook is to thrive ... it’ll need to evolve. Here’s where we think it’s heading… developers and platforms ... will be unable to post content on behalf of personal Facebook profiles... can only post to business profiles and pages on both Facebook and Instagram... Facebook might be hoping that more unique content shared by users, reaching mor…

Add Links and Mentions to Your Instagram Stories
www.newswhip.com
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this is something to be very, very excited about... Verified accounts can now add external links to their stories, allowing users to click through ... Users can also tag other users... consider tying snippets together to make an expansive and interactive content experience. Tell a story in several parts to keep users engaged and build their inte…

How 3 publishers are using Instagram stories for visually compelling storytelling » Nieman Journalism Lab
www.niemanlab.org

media outlets are using different strategies when it comes to Instagram Stories versus Snapchat... I talked with The New York Times, National Geographic, and Sports Illustrated ... to understand how they are trying to make use of Instagram Stories for a new kind of visual narrative.

'Dat cheeeeeeeze': How publishers from the HuffPost to The New York Times are using Instagram Stories
digiday.com
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three days after Instagram debuted Stories... publishers of every stripe have pounced on the opportunity to show off some more off-beat storytelling sensibilities.

27/08/2016
The Complete Guide to Instagram Marketing
stories.buffer.com
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How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?These are all questions we’d love to help you answer in this guide.

Instagram for Business: Everything You Need to Know
mng.lincolnwdaniel.com

Instagram posts generate a per-follower engagement rate of 4.21 percent, which means 58 more times than Facebook, and 120 times more engagement per follower than Twitter... Here are some ideas when crafting your Instagram image posts to best reflect your brand:

31/05/2016
ThinkUp - Super powers for your social networks
www.thinkup.com
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ThinkUp analyzes your Twitter, Instagram, and Facebook activity to give you fun and surprising insights, then emails them to you (or tweets at you if it's super interesting).

Distributed news: Inside Fusion's social storytelling team | Media news
www.journalism.co.uk
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The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

Instagram’s Latest Platform Tweak is a Big Deal
medium.com
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While the platform has long been a bastion of visual storytelling, it has also been historically lax with its limitations on gratuitous writing and hashtagging. That all changed today... An epidemic of hashtag fatigue is coming... The first step was de-prioritizing the hashtag in discovery feeds. The next step is burying it in yours... To e…

How to tell powerful narratives on Instagram
niemanstoryboard.org
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the Instagram experience, with its constant flow of images and text boxes, presented an alternative story geometry that demanded from me new things. Shorter stories... a deeper consideration of photographs and the rich, nuanced ways that words and pictures work together. ... a powerful, unexpected, and mostly underutilized storytelling tool...…

Why Instagram Captions Are the New Blogging
nymag.com
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People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well... if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind... Facebook, at 1.5 billion users, has felt cacophonous and impersona…

How to Tell Stories With Facebook and Instagram Carousel Ads
www.socialmediaexaminer.com
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While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner

5 outstanding Instagram analytics tools
m.prdaily.com

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: - 5 outstanding Instagram analytics tools | Articles | Home

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