Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
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In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

Want to Find a Misinformed Public? Facebook’s Already Done It
themarkup.org
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While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…

A Bank Makes People Cry, Johnnie Walker Bets On Jude Law: The Top 5 Ad
www.fastcompany.com

When you’re pitching a luxury product, one rule of thumb is to surround it with other luxury items. ... “A Gentleman’s Wager,” ... a fun, classy-looking short... none of it has the icky feel of a sales pitch.

21/02/2020
Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

The Greatest Sales Deck I’ve Ever Seen – The Mission – Medium
medium.com
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led prospects through the following five elements, in precisely this order: #1. Name a Big, Relevant Change in the World... the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.... most pitch advice ... is to start with “the problem.” When you assert that your prospects have a problem, you put …

A tagline sucks. A rallying cry rules
medium.com
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A rallying cry creates the emotional shorthand that sticks in our heads and builds strong positive associations. Those are powerful elements that help a brand rise above competitors and help turn customers into advocates. Think about doing that for our organizations. That’s important work. Too important for a mere tagline. It’s time for a rallying…

29/08/2018
Generate free LinkedIn business leads (The one coffee method) - Marc Stoiber Brand Strategy
www.marcstoiber.com
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A fairly simple, free routine that’s enabled me to market myself on LinkedIn with surprisingly good results. It worked for me, it might work for you.

06/08/2018
How Advertising’s Killing Itself – Eudaimonia and Co
eand.co
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Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

What Makes a Good, Un-Sleazy Lead Magnet? 9 Utterly Clear Examples
fizzle.co
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"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business

4 Best Practices for Influencer Marketing
medium.com
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Relevancy is one of the best practices for influencer marketing. The second thing is that it’s useful.... have influencers participate in programs that create something useful for potential customers... Co-creation makes it a lot more interesting for the influencer... more likely that they will participate... it was human.... about people, not ne…

27/05/2017
How to plan your digital strategy with the PROSPER framework
econsultancy.com
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The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.

13/02/2017
Creating A Powerful Content Marketing Framework
steveologygroup.com

A content marketing framework... allows you to develop a process that can be duplicated... repeatable framework for any type of content to be better utilized... incorporate goal setting at the beginning... an understanding from goal setting to how you’re going to put that into a strategy ... Once you publish ... get feedback and optimize the conte…

Is Facebook’s Targeting Completely Bogus?
blog.markgrowth.com
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This new tool shows users what Facebook determines are their interests... has provided a glance into the deep flaws of Facebook’s interest targeting. Advertisers should be concerned about where their dollars are going... Here are the main flaws I came across:... I would just recommend approaching targeting differently:

Helpful Resources for Creating Personas and Researching Keywords — Marketing and Growth Hacking
mng.lincolnwdaniel.com

If you handle the marketing for your company, you will find that the below resources are either excellent starting points or perfect as-is solutions

Jobs to be Done
www.christenseninstitute.org
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Conventional marketing techniques teach us to frame customers by attributes... ultimately create products and entire categories too focused on what companies want to sell, rather than on what customers actually need... Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things becau…

Your Whole Company Needs to Be Distinctive, Not Just Your Product
hbr.org
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The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis.  It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your f…

Introducing the Digital Marketing Canvas
www.linkedin.com

The DMC is a practical guide to develop a strategy to accelerate business growth. It's made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,... It's a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. As you go to through the process you'll lea…

13/01/2016
So, what exactly is branding?
medium.com
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A brand is a unique set of associations in the mind of a customer... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think whe…

03/01/2016
16 More Sure-Fire Ways to Make Sure Your Emails Are Opened
www.jeffbullas.com
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In the last post, we saw 15 different ways you can instantly boost your email open and read rates today.We looked at how you can be play ethical, use hypnotic words, create a stellar autoresponder list and a personalized welcome message, among other things.Here are 16 more ways to make sure your emails are opened and to boost your click-through ra…

30/12/2015
Litmus Newsletter
pages.litmus.com
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nice enewsletter design from litmus

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM...
www.jonloomer.com
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Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital

50 Days of Spin to COP21
happeningo.com
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This COP21 soonfeed lets you discover and get alerts to live streams, live blogs, hangouts and other online happenings related to the Paris climate talks. - 50 Days of Spin to COP21 - Happeningo

32 Fast and Cheap Marketing Tests Y
medium.com
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Below are some basic marketing test ideas across all nineteen traction channels. These tests are designed for businesses trying to get to product/market fit, either preparing for a successful launch or post-launch, but may be useful for any business... middle ring tests and should cost less than a thousand dollars and take less than one month o…

How to Send a Ton of Personal-Looking Emails
blog.growth.supply

Here’s the trick I figured out to send a ton of personal emails automatically. - How to Send a Ton of Personal-Looking Emails Automatically — STARTUPS + WANDERLUST + LIFE HACKING — Medium

07/09/2015
Learn from Watsi’s Wildly Successful Email Campaign
firstround.com
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Great in-depth look at an email marketing success story. Resonating point: "Don't assume you know who your customers are until they've had a chance to show you." - What Startups Can Learn from Watsi’s Wildly Successful Email Campaign - First Round Review

Marketing is now a way of business
www.cmo.com
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"the future of marketing is screwed ... We're still taking legacy thinking and outdated value systems and applying them to this new world of innovation... all this amazing technology, all the data you can leverage ... Marketing becomes a true reflection of an always-on society by recognising that it’s not a department. Marketing is now a way of b…

Content Marketers Should Adopt Newsroom Habits
www.thesocialcmo.com
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"Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends are giving way to something more organic and continuous, something more fluid, even improvisational. But marketing organizations, by and large, are still organized around a campaign-driven cadence." - Content Marketers …

Gag of the Year: 9/11 Brand Tweets
www.adweek.com
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"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek

BuzzSumo: Find the Most Shared Content and Key Influencers
buzzsumo.com
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"Analyze what content performs best for any topic or competitor Find the key influencers to promote your content "

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