Curated Resource ( ? )

Marketing Beyond Cookies cartoon

Marketing Beyond Cookies cartoon

my notes ( ? )

A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?

My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?

Others include:

  • "contextual targeting — placing ads adjacent to relevant content" - which should also reward good content creation
  • "collecting “first-party” data."

Read the Full Post

The above notes were curated from the full post marketoonist.com/2021/01/marketing-beyond-cookies.html?utm_source=pocket_mylist.

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See also: Communication Strategy , Content Creation & Marketing

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