Curated Resource ( ? )

Marketing Beyond Cookies cartoon

Marketing Beyond Cookies cartoon

my notes ( ? )

A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?

My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?

Others parts of this include:

  • "contextual targeting — placing ads adjacent to relevant content" - which should also reward good content creation
  • "collecting 'first-party' data."

This is directly relevant to the direction I want to take myhub, which will transform it into a tool to help you:

  1. think creatively and make better notes
  2. read and curate the best content
  3. write original content
  4. and keep it evergreen

Read the Full Post

The above notes were curated from the full post marketoonist.com/2021/01/marketing-beyond-cookies.html?utm_source=pocket_mylist.

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See also: Communication Strategy , Content Creation & Marketing , Communications Tactics , Media , Communications Strategy

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