or
or
or
Tags

Overview: Content Creation & Marketing

At the end of the day, you’ll need content.

It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.

But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Bluesky: Twitter's Lonely Cousin? (#ZNLive snippet)
www.linkedin.com

One of the snippets from a ZNLive interview I did in December 2023: "emerging social media platforms like Mastodon and Bluesky face a humorous yet real challenge - they're like "Twitter, but without your friends."With the European launch of Threads, the question arises: Can it offer a unique appeal to draw users? Will [they]...…

Why I’m Finally Leaving X and Probably All Social Media | by Douglas Rushkoff
rushkoff.medium.com
Card image

One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."

1 perfect prompt to make AI write in your style
medium.com
Card image

To avoid "robotic, cliche AI text that sounds fake" and get "AI-generated content to emulate your unique writing style", you have to feed the AI a sample of your writing. A good prompt:"Based on the tone and writing style in the seed text, create a style guide for a blog or publication that captures the essence of the seed…

01/08/2023
Lead Your Practice - The Three Moments
www.linkedin.com

Staying aware of the opportunities as they arise is a key element to being a commercially successful thought leader.

Writing with a Nemesis: Using ChatGPT to Strengthen Your Arguments
thebootstrappedfounder.com
Card image

ChatGPT can be "a highly capable writing partner that never sleeps ... [if you] treat it like an editor, a proofreader, and a disgruntled reader... make it an enemy of my text and let it attack it as vigorously as possible."personal devil's advocate: ask it "to list the top three arguments that someone opposed to my thinking wo…

04/05/2023
How I Built WritingGPT, a Fully Automated AI Writing Team
medium.com
Card image

WritingGPT is an AutoGPT that "simulates an entire writing team, crafting high-quality blog posts [with] only a prompt and a target keyword... articles that provide genuine insights — and that rank on Google.""AutoGPTs are AIs talking to AIs... the output of one AI system as the input for another... chain together multiple AIs, enha…

ColaMailer agent
github.com

A LangChain agent that:Asks what you are selling (powered by GPT-4)Conducts research on your prospect (via Google)Crafts an email (using GPT-4)Sends it (via Zapier)Using 42 lines of code.

24/04/2023
Superhuman: What can AI do in 30 minutes?
www.oneusefulthing.org
Card image

"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".Key prompts, first with Bing, as it&…

16/04/2023
Two wiki authors and a blogger walk into a bar…
mathewlowry.medium.com
Card image

A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."

ChatGPT Is a Blurry JPEG of the Web
www.newyorker.com

Interesting, illuminating (but contested) metaphor for thinking about LLMs from one of my favourite authors, Ted Chiang:"Think of ChatGPT as a blurry jpeg of all the text on the Web. It retains much of the information... but, if you’re looking for an exact sequence of bits, you won’t find it; all you will ever get is an approximation... nonse…

Social knowledge graphs for collective intelligence
mathewlowry.medium.com
Card image

The second in my 1/1/2023 bundle of 5 posts exploring collective intelligence looks at the role of decentralised social networks: "A personalised, decentralised Social Knowledge Graph for each user multiplies the knowledge available to them via a trusted network of Followers and Friends, and creating collaborative possibilities more akin to w…

The Expanding Dark Forest and Generative AI
maggieappleton.com
Card image

Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…

Manton Reece - Micro.blog Mastodon
www.manton.org

"Micro.blog can now cross-post to a Mastodon user account... Your custom domain on Micro.blog can now be ActivityPub-compatible, so that you can follow and reply to Mastodon users directly on Micro.blog ... someone can follow your blog posts".As a result "you can consolidate your identity and posts back to your own blog at your ow…

Who’s doomed, according to ChatGPT
mathewlowry.medium.com
Card image

"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

The Mechanical Professor
oneusefulthing.substack.com
Card image

ChatGPT... is going to change our world much sooner than we expect, and much more drastically

Am I on the right Mastodon instance?
mathewlowry.medium.com
Card image

My second post following my personal #twittermigration: "the other users on your instance create its collective intelligence — the nearest thing you have to a content discovery algorithm".Not that I like algorithms, but "Apart from hashtags, ,,, your server’s Local and Federated timelines [are your] primary discovery channels when y…

The Age of Social Media Is Ending
www.theatlantic.com
Card image

"It’s never felt more plausible that the age of social media might end—and soon."Provocative article, looking at the past 20 years as social networking evolved into social media - as I put it back in 2016, the evolution from social media (social as adjective) to social media, where the emphasis is on the noun."A social network is an…

Twitter alternative: how Mastodon is designed to be “antiviral”
uxdesign.cc
Card image

Mastodon is "subtly designed to reduce the huge, viral surges of attention we see on Twitter" and others, which have "deformed people’s behavior... coaxed people to constantly try to hack the attentional marketplace... incessantly making posts ... operatically theatrical... enrage ... [other] high-voltage reaction".Hence “antiv…

How to Leave Dying Social Media Platforms
doctorow.medium.com
Card image

Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being …

What is the Small Web? – Aral Balkan
ar.al
Card image

... or Why Small is Beautiful when it comes to our homes online:"a concept – and a vision for the future of our species in the digital and networked age –... The Small Web.... [By comparison:] The Big Web has “users” – a term Silicon Valley has borrowed from drug dealers to describe the people they addict ... farm users in server farms... you…

Building collective intelligence from social knowledge graphs
mathewlowry.medium.com
Card image

Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.

Stolen Focus: Johann Hari explains how your attention has been stolen - Vox
www.vox.com
Card image

I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …

Obsidian, Roam, and the rise of Integrated Thinking Environments
austingovella.medium.com

Covers "a new class of apps called “Integrated Thinking Environments (ITEs)”... [and] NOTE framework, used to describe the specific feature sets ITEs provide... examples and some future directions".The term ITE riffs off "Integrated Development Environments... provide developers a comprehensive set of tools ... a kind of augmented c…

12/05/2022
Why it’s hard to get started with Obsidian | Medium
austingovella.medium.com
Card image

Really good but short piece on how most "Note-taking apps have ways they want you to work, a grain you should follow. Except Obsidian... an Integrated Development Environment (IDE) for text files ... [not] a note-taking app... an integrated thinking environment. ".Hence you have to set it up to support the way you want to work, rather …

Three protocols and a future of the decentralized internet
blog.datproject.org
Card image

An overview of three protocols - ActivityPub, Scuttlebutt and Dat - and their complementary roles in helping redistribute power from "large centralized corporate interests and back into the hands of individual people and small groups... No one protocol [is enough] ... each protocol has its strengths and weaknesses". We need "develo…

decentralized-social-networks
tinysubversions.com

Pretty good explanation of ActivityPub from Darius Kazemi: "ActivityPub describes ways for social network sites to talk to each other... [from] sites like Facebook, Twitter, YouTube, Snapchat... [to] New York Times ... Spotify. Basically any site where individual "users" create content and other people can subscribe to it could be A…

Personal Knowledge Management is Bullshit
www.otherlife.co
Card image

"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

Open-sourcing Twitter's algorithms is more complex than Musk implies
thenextweb.com
Card image

"it's a start... Musk argued that disclosing what amplifies or downranks tweets would reduce the risk of “behind the scenes manipulation.” [but] algorithms alone offer limited insights" because it's not just an algorithm that defines what you see: it's a huge dataset - "content that enters the platform, each user’s p…

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

What is web3? - The New York Times
www.nytimes.com
Card image

Like most guides, this one wrongly includes 'blogs' in web1.0, with "people creating and posting their own content" happening later, in an era dominated by big companies. It's as if bloggers weren't posting content before 2005.“the internet owned by the builders and users, orchestrated with tokens... including decentr…

22/03/2022
Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.