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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Curation is the last best hope of intelligent discourse
joanwestenberg.com

"The indiscriminate proliferation of AI-generated content will not empower the underrepresented or democratise knowledge creation... [but] dilute and fragment the authenticity and reliability of information ... the discerning judgment of human curators is the only defence against misinformation and mediocrity".Why? Human curators :"…

EU Converge - Bridging Communities for Inclusive Policy (a ChatGPT proposal)
www.linkedin.com
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Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.

Bluesky: Twitter's Lonely Cousin? (#ZNLive snippet)
www.linkedin.com

One of the snippets from a ZNLive interview I did in December 2023: "emerging social media platforms like Mastodon and Bluesky face a humorous yet real challenge - they're like "Twitter, but without your friends."With the European launch of Threads, the question arises: Can it offer a unique appeal to draw users? Will [they]...…

Why I’m Finally Leaving X and Probably All Social Media | by Douglas Rushkoff
rushkoff.medium.com
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One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."

ElevenLabs - Generative AI Text to Speech
elevenlabs.io

"text to speech and voice cloning software ... Create lifelike voiceovers for your content or use our AI voice generator as an easy-to-use text reader... spoken audio in any voice, style, and language ... renders human intonation and inflections "

04/11/2023
Two wiki authors and a blogger walk into a bar…
mathewlowry.medium.com
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A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."

How to Improve Your Creative Thinking - Superorganizers - Every
every.to
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from Alice Albrecht, who "runs re:collect, a startup building an AI-powered thought partner:... advances in AI and cheaper compute lower the bar for getting from a creative idea to a final output... though, we still need to provide the initial seed... and ... judge whether we’re heading in the right direction. We’re still the creative direct…

Snapchat releases ‘My AI’ chatbot powered by ChatGPT
www.theverge.com
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ChatGPT-powered, the "‘My AI’ bot will ... initially only available for $3.99 a month Snapchat Plus subscribers.., eventually all... we’re going to talk to AI every day" - useful, if you're a messaging service.It's a "fast mobile-friendly version of ChatGPT inside Snapchat... trained to adhere to the company’s trust and sa…

02/03/2023
Bing Is a Liar—and It’s Ready to Call the Cops
www.motherjones.com
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When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…

Social knowledge graphs for collective intelligence
mathewlowry.medium.com
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The second in my 1/1/2023 bundle of 5 posts exploring collective intelligence looks at the role of decentralised social networks: "A personalised, decentralised Social Knowledge Graph for each user multiplies the knowledge available to them via a trusted network of Followers and Friends, and creating collaborative possibilities more akin to w…

The Expanding Dark Forest and Generative AI
maggieappleton.com
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Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…

Manton Reece - Micro.blog Mastodon
www.manton.org

"Micro.blog can now cross-post to a Mastodon user account... Your custom domain on Micro.blog can now be ActivityPub-compatible, so that you can follow and reply to Mastodon users directly on Micro.blog ... someone can follow your blog posts".As a result "you can consolidate your identity and posts back to your own blog at your ow…

Who’s doomed, according to ChatGPT
mathewlowry.medium.com
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"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

Am I on the right Mastodon instance?
mathewlowry.medium.com
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My second post following my personal #twittermigration: "the other users on your instance create its collective intelligence — the nearest thing you have to a content discovery algorithm".Not that I like algorithms, but "Apart from hashtags, ,,, your server’s Local and Federated timelines [are your] primary discovery channels when y…

The Age of Social Media Is Ending
www.theatlantic.com
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"It’s never felt more plausible that the age of social media might end—and soon."Provocative article, looking at the past 20 years as social networking evolved into social media - as I put it back in 2016, the evolution from social media (social as adjective) to social media, where the emphasis is on the noun."A social network is an…

Twitter alternative: how Mastodon is designed to be “antiviral”
uxdesign.cc
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Mastodon is "subtly designed to reduce the huge, viral surges of attention we see on Twitter" and others, which have "deformed people’s behavior... coaxed people to constantly try to hack the attentional marketplace... incessantly making posts ... operatically theatrical... enrage ... [other] high-voltage reaction".Hence “antiv…

Welcome to hell, Elon - The Verge
www.theverge.com
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Awesome hot take open letter to Elon Musk: "You fucked up real good, kiddo... no possible way to grow ... without ... compromises that will ultimately destroy your reputation and possibly cause grievous damage to your other companies... the problems with Twitter are not engineering problems. They are political problems... absolute monarchs u…

How to Leave Dying Social Media Platforms
doctorow.medium.com
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Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being …

Elon Musk's Twitter impersonators: Trekonomics author Manu Saadia on making a fake Musk account for the lols.
slate.com
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A very funny round up from week 2 of the twitter migration: "It hasn’t even been two weeks since Elon Musk officially took over Twitter, and things look like they’re going about as well as a Cybertruck demonstration... one response to Musk’s tenure has seemed to really get under his skin: the verified impersonators."Funny, but the number…

What is the Small Web? – Aral Balkan
ar.al
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... or Why Small is Beautiful when it comes to our homes online:"a concept – and a vision for the future of our species in the digital and networked age –... The Small Web.... [By comparison:] The Big Web has “users” – a term Silicon Valley has borrowed from drug dealers to describe the people they addict ... farm users in server farms... you…

4 Twitter features Mastodon is better for not having - Scott.mn
scott.mn
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4 ways Mastodon doesn't optimise for enragement.On Mastodon’s "home timeline... posts don’t have metrics ... you have to click through ... makes you judge a post first by its content, rather than the score attached to it... the whole dynamic [being "ratioed"] doesn’t exist... leads to more thoughtful engagement rather than ... …

Hope for a Post-Musk Net. A federated future and suggestions ...
medium.com
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JJ "explore some of the opportunities afforded by the likes of Bluesky, Scuttlebutt, the Fediverse, and Indieweb — not to mention good, old, reliable RSS".Most of the mastodon tips I knew, except: "enable the advanced web interface (it’s like Tweetdeck)" - I didn't know that existed so moved to Tusky and spent my first wee…

Debirdify
pruvisto.org

search the people you follow, are followed by, blocked & muted on Twitter, as well as the lists you maintain and follow, for possible Mastodon/Fediverse accounts. Provides graphs of which instances they're on, too, so useful for identifying which server to join.

Building collective intelligence from social knowledge graphs
mathewlowry.medium.com
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Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.

Conversations and Knowledge, Fast and Slow - Developer Wiki (Massive Wiki)
developer.massive.wiki

we could, and should, be better at collective memory, collective thinking, and collective intelligence... level up from an oral culture that thinks big thoughts but doesn't do much else together

Collective Intelligence Design Challenges (CDL)
canonicaldebatelab.com
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Via FotL I discover "Canonical Debate Lab (CDL)... researchers, developers, and system thinkers who have independently been working on collective intelligence systems for several years... goal is to aggregate contributions of diverse stakeholders into a unified information space, which can be accessed through multiple views... tailored to a s…

Intimacy Gradient and Other Lessons from Architecture
www.lifewithalacrity.com

"to provide for Progressive Trust, you need to establish what is known as an "Intimacy Gradient"". From architect Christopher Alexander's "A Pattern Language: Towns, Buildings, Construction:Pattern #127 - Intimacy Gradient:Conflict: Unless the spaces in a building are arranged in a sequence which corresponds to their…

New Public's Signals Research
newpublic.org
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New Public "spent two years reviewing the literature and talked to over 100 experts from disciplines ranging from social psychology to urban planning about the qualities of flourishing public, or semi-public, spaces" for their Building better digital public spaces report. The goal: "to support engineers, designers and builders who w…

Plexus demo, scribed
altilunium.my.id
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"I first decided to try scribing the Betaworx Render session on Plexus using Obsidian and try publishing it via GitHub (context). That didn't work, so when I saw [[rtnf md]] I thought I'd give it a whirl... the idea [of Plexus] is simple:post your thoughts into a defined shared brain on Plexus - eg : https://render.plexus.earth/the …

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