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Social media accelerates business growth and relevance | ZDNet
www.zdnet.com
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More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

Why Wikipedia beats Wikinews as a collaborative journalism project » Nieman Journalism Lab
www.niemanlab.org

why Wikipedia has been a more successful news source than Wikinews... Wikipedia’s formulaic style and continuous format are more conducive to collaborative writing projects ... writing a news story with a lead, a coherent narrative, and a deadline is very different than writing an encyclopedia article...tension between the Wikipedia community... …

Are data visualisations for scientists or policymakers?
medium.com
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Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

'Audience canvas': create an audience-first strategy | Media news
www.journalism.co.uk
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the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business…

The Secret Power of ‘Read It Later’ Apps | Praxis
praxis.fortelabs.co
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the same person who spends 127 hours per year on Instagram... has “no time” for reading... the ability to read is becoming a source of competitive advantage... the physical, emotional, attentional, and mental capability to sit quietly and direct focused attention for sustained periods of time...terms ADD and ADHD are falling out of use ... the ent…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Content and Design Are Inseparable Work Partners
medium.com
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the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our …

The Future of Facebook
medium.com
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If Facebook is to thrive ... it’ll need to evolve. Here’s where we think it’s heading… developers and platforms ... will be unable to post content on behalf of personal Facebook profiles... can only post to business profiles and pages on both Facebook and Instagram... Facebook might be hoping that more unique content shared by users, reaching mor…

Knowledge4Policy Medium Publication
medium.com
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Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

What The Guardian has learned trying to build a more intelligent story format — one that knows what you know » Nieman Journalism Lab
www.niemanlab.org

there’s an appetite for ... the Smarticle ... story format designed for mobile ... meet readers where they are in their knowledge of a developing story by only presenting them with the elements that are most useful to them

Why We Forget Most of the Books We Read - The Atlantic
www.theatlantic.com
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The “forgetting curve,” ... is steepest during the first 24 hours after you learn something... unless you review the material, much of it slips down the drain ... leaving you with a fraction of what you took in... those who binge-watched TV shows forgot the content of them much more quickly than people who watched one episode a week... most commo…

The Key Benefits of Content Curation
medium.com
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Although curation can save very significant time to those who benefit from it, it positively does not save any time at all to the curators who exercise it. It does to those who benefit from it... it requires the author to find, vet/verify, organize high quality information from multiple sources, and to add value and perspective ... What follows is…

Listen & Learn: how to absorb podcast knowledge
medium.com
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This is a heavily updated repost of my latest Top3ics newsletter. It’s not a copy/paste repost, because Before you Repost it, ReThink It.

Why you need a Personal Content Strategy
medium.com
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Whether you read, curate or create, you need to manage the content that matters to you if you want to extract maximum benefit from it.

AI will fundamentally change how we manage content | TechCrunch
techcrunch.com
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Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content... the more content you collected, the harder it was to manage... machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think …

This Danish startup evolved into a “newsletter company” because that was what its readers wanted » Nieman Journalism Lab
www.niemanlab.org

“The website and the apps are based on the rhythm and structure of the newsletter now.”... daily briefing... published as an email newsletter, in Føljeton’s app, and on its website...features a mix of original reporting that focuses on a single topic each week ... cultural writing, an editorial, and curated links... (USD $7.55) per month... When …

The Debunking Handbook
www.skepticalscience.com

summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths. The Debunking Handbook boils the research down into a short, simple summary, intended as a guide for communicators

Which Facebook Pages see the most engagements per post?
www.newswhip.com
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the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more

If You Don’t Invest In Deep Thought Leadership, Don’t Have A Blog At All
anothervoice.co

research the critical trends and market conditions that are of importance to their clients and the company. From that commitment content flows at relatively low cost. It’s easy to write when you have compelling research to share, that has already been paid for by the strategic needs of the company.

Why Spiegel thinks Community is the killer app for EU Communications (Top3ics, Feb 13)
mathewlowry.myhub.ai

Three articles unpacking the relationship between community, communications, content and EU communications.

How Focusing on Content Leads the Media Astray
hbr.org
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author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school’s online learning platform... success for the best companies does not come from making the best content, it comes from recogniz…

With the 2020 report, The New York Times charts a course for its future – Poynter
www.poynter.org
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still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…

If you dream big, you can redefine the way we tell stories in the digital age – The Washington Post – Medium
medium.com
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Raising Barriers... took readers to eight countries across three continents and examined the divisions between countries and peoples through interwoven words, video and sound... we used every multimedia tool in our arsenal. Here’s what we learned from the experience

Explainer, Elucidator, Enchanter: A Gradation of Great Writing – Brain Pickings
www.brainpickings.org
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hierarchy of good writing, particularly of good science writing... Explainers make information clear and comprehensible... Elucidators go beyond explanation and into illumination — they transmute information into understanding by ... integrating various bits of knowledge into a larger framework of comprehension... Enchanters do all of the above, b…

How to Stop drowning in your Inbox
medium.com
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This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

With “vimages,” The Economist is using Facebook to make low-budget video versions of its stories » Nieman Journalism Lab
www.niemanlab.org

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

A cross-disciplinary approach to science is helping Nautilus carve a unique niche in science publishing » Nieman Journalism Lab
www.niemanlab.org

Each issue is conceived around a single topic ... with a new cluster of pieces, grouped together as chapters, published each Thursday.... To supplement ... Facts So Romantic, a blog updated closer to daily Another against-the-grain move: Its print magazine collects the best of the magazine’s web content... printed on high-quality paper and desi…

Two years in, Vox.com reconsiders its 'card stacks'
digiday.com
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they’re not the game-changer he thought they’d be... We have to stop trying to find a single problem. It needs to be solved in a million different ways, every single day.

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