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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Notes on BLOOM, RAIL and openness of AI
openfuture.pubpub.org

"an initial analysis of a growing movement ... to make key machine learning tools and technologies open and shared. “Open Artificial Intelligence”...BLOOM is a large language model released under RAIL – a new copyright license that combines an Open Access approach to licensing with behavioral restrictions aimed to enforce a vision of responsi…

Feedbot
feedbot.net

Feedbot vous permet de faire de la veille, de suivre et d’automatiser la publication de vos flux RSS favoris sur Mastodon

02/03/2023
How to Leave Dying Social Media Platforms | by Cory Doctorow | Oct, 2022 | Medium
doctorow.medium.com
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Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being…

Collective Intelligence Design Challenges (CDL)
canonicaldebatelab.com
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Via FotL I discover "Canonical Debate Lab (CDL)... researchers, developers, and system thinkers who have independently been working on collective intelligence systems for several years... goal is to aggregate contributions of diverse stakeholders into a unified information space, which can be accessed through multiple views... tailored to a s…

New Public's Signals Research
newpublic.org
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New Public "spent two years reviewing the literature and talked to over 100 experts from disciplines ranging from social psychology to urban planning about the qualities of flourishing public, or semi-public, spaces" for their Building better digital public spaces report. The goal: "to support engineers, designers and builders who w…

Stolen Focus: Johann Hari explains how your attention has been stolen - Vox
www.vox.com
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I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …

Proof of concept: Excel-managed dynamic knowledge browser
mathewlowry.myhub.ai
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An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.

Open-sourcing Twitter's algorithms is more complex than Musk implies
thenextweb.com
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"it's a start... Musk argued that disclosing what amplifies or downranks tweets would reduce the risk of “behind the scenes manipulation.” [but] algorithms alone offer limited insights" because it's not just an algorithm that defines what you see: it's a huge dataset - "content that enters the platform, each user’s p…

Visualize Your Roam Research Notes to Generate New Ideas
www.youtube.com
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Video demonstration of using infranodus to visualize your thinking tool notes and explore connections between them, (hopefully) getting "a good overview of someone else's or of your own ideas, identify the potentially new interesting ideas... compare different notes to one another".I first came across these ideas in an earlier infra…

A Prehistory of DAOs — Mirror
gnosisguild.mirror.xyz
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tokens Trojan horse principles of cooperatives directly into highly financialized spaces... [but] as tokens that double as governance rights can be sold on secondary markets... DAOs can learn from cooperatives’ emphasis on long termism... DAOs could introduce more forms of decentralized governance into cooperatives.

The Painful Foundations for Tools of Thought
thedavincistoat.com
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Interesting, meandering analysis of different tools for thought.Craft "lacked databases - a key feature for any Notion user... [and is] limited to the Apple ecosystem", but they prioritised foundations first, features later: "a lot of work in exchange for small visibility - and users often don’t notice this until the point they (des…

Evergreen notes, outlines and executable writing strategy | Andy Matuschak
notes.andymatuschak.org

Having fun using Andy Matuschak's wonderful site to explore his innovative ideas on note-taking, zettelkasten, writing, etc. This link opens a number of his interrelated notes, displayed horizontally using his innovative 'stacked notes' information architecture.Key ideas from this stack:the importance of 'task division' in…

About these notes | Andy Matuschak
notes.andymatuschak.org

Andy Matuschak's working notes "are mostly written for myself: they’re roughly my thinking environment... But I’m sharing them publicly as an experiment ... [see] Work with the garage door up... Write notes for yourself by default, disregarding audience)... there’s no index or navigational aids: you’ll need to follow a link to some start…

Coda's vision for the future of documents
www.protocol.com
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the world runs on docs, not apps.

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Mark Zuckerberg is betting Facebook’s future on the metaverse - The Verge
www.theverge.com
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An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding v…

Here's a Look Inside Facebook's Data Wars - The New York Times
www.nytimes.com
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CrowdTangle, "running quasi-independently inside Facebook since being acquired in 2016" was broken up because ... "journalists and researchers were using CrowdTangle... to analyze Facebook ... dig up information considered unhelpful" by Alex Schultz, CMO & VP of analytics. His "Team Selective Disclosure won" - sh…

A privacy war is raging inside the W3C - Protocol — The people, power and politics of tech
www.protocol.com
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Fascinating longread: "inside story of how the W3C ... became a key battleground in the global fight for web privacy", covering:how a few companies (browser engineers) traditionally dominate W3C (pre-vote) conversations,new & disruptive entrants to W3C working groups fighting to save existing ad-tech models following Google's la…

Why People Fall For Conspiracy Theories | FiveThirtyEight
fivethirtyeight.com

"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

About Ghost - The Open Source Publishing Platform
ghost.org
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"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

Cory Doctorow: IP – Locus Online
locusmag.com
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First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you&#x…

Facebook Is Dead (It Just Doesn’t Know It Yet)
bettermarketing.pub
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Interesting piece on the reverse side of the network effect: the more people leave, the faster the remainder leave. So what will make people leave?Gen Z want privacy, hate bullying/speech, don’t like ads and think "Facebook is for moms and grandparents""Millennials Are Ready to Ditch... too old to bicker with strangers... [and] stil…

Even LinkedIn Is Overrun by Influencers | Index
index.medium.com
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This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
www.vice.com

A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…

Feeling Stuck on Twitter and Facebook? So Is Everyone Else. - The New York Times
www.nytimes.com
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Common complaints about social media platforms "sound contradictory. They’re:accelerators for extremism that simultaneously uphold suffocating consensuswastes of attention and should play a smaller role in people’s lives; however, they also need to be improved, refined and purged of bad actors, advanced surveillance machines ... routinely s…

Don’t let the Conference on the Future of Europe turn into another weird uncle - VoxEurop
voxeurop.eu
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"Europe deserves a forum where passionate Europeans share, debate and package ideas into policy proposals their fellow Europeans can vote on in 2024." But the CoFoE simply shows the hallmarks of previous efforts, like "the “New Narrative for Europe”, a kind of weird uncle to the Conference on the Future of Europe" created by Ba…

11/05/2021
Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

Facebook Manipulated the News You See to Appease Republicans, Insiders Say – Mother Jones
www.motherjones.com
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When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…

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