Good intro to what Apple and Google are doing in the privacy space to fend off regulation. TL:DR; "Get ready for more random ads online, higher prices and subscriptions galore. But your privacy concerns may still not fade."
Apple kicked this off in 2017 with a new Safari preventing the technology used by marketing companies to follow people from site to site... [and] App Tracking Transparency, a pop-up ... gives people the choice to not be tracked across apps and websites."
Google's Privacy Sandbox was announced in 2019. Chrome will "block tracking cookies in 2023... [instead offering] new system for advertisers to target us with ads... [probably] "Federated Learning of Cohorts, or FLOC... grouping people together based on their interests...
As a result:
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