Incredible Animation Summarises Noam Chomsky's 5 Filters of the Mass Media Machine
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Amazing animation setting out the 5 filters - ownership, advertising, the media elite, flak and the common enemy - used by media and power to Manufacture Consent, as set out in Chomsky's eponymous book on mainstream journalism and its role in the mechanics of power

Stop Hate for Profit
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We are asking all businesses ... not advertise on Facebook's services in July.What would you do with $70 billion? We know what Facebook did. They  allowed  incitement  to  violence  against  protesters  fighting  for racial justice... named Breitbart News a “trusted news source” ... turned  a  blind  eye  to  blatant  voter  suppression ...…

This is why we can't have nice brands.

Every feature that adtech is bragging on, or working toward? Email spam had it in the 1990s... staying away from spam was the right answer... spam from a high-reputation brand doesn’t look any different from spam that any fly-by-night operation can send...The “new reality,”... is a place where you win based not on how much the audience trusts you,…

Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Putting Users and Publishers at the Center of the Online Value Exchange
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Mozilla announced a new anti-tracking strategy... make it harder to track users across websites ... on by default for all users... There needs to be a profitable revenue ecosystem on the web... Our third-party cookie restrictions will allow loading of advertising ... will prevent the cookie-based tracking ... a better balance for publishers than…

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Scroll gives you special ad-free versions of all your favorite news sites. From cleaner pages to handy reading tools, Scroll lets you experience great content with new focus – and pays publishers more than advertising.

Short-Form vs Long-Form Video: The Answer is Sometimes Both
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On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds
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the data crunching company’s approach represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence... While it also used demographic segments to identify groups of voters... Cambridge Analytica also segmented using psychographics... demographics are informational. Psychographics are behaviour…

How Advertising’s Killing Itself – Eudaimonia and Co
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Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

Facebook's Ability to Target
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confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability... the big fear isn’t just what Facebook knows about its users but whether that knowledge can be weaponized in ways those users canno…

How to Destroy the Business Model of Breitbart and Fake News - The New York Times
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thousands of activists have started to push companies to take a stand on ... “hate news” ... Sleeping Giants ... and their followers have communicated with more than 1,000 companies and nonprofit groups whose ads appeared on Breitbart, and about 400 of those organizations have promised to remove the site from future ad buys... In the old normal,…

Facebook Ads: The Complete, Always-Updated Guide
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We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

Is Facebook’s Targeting Completely Bogus?
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This new tool shows users what Facebook determines are their interests... has provided a glance into the deep flaws of Facebook’s interest targeting. Advertisers should be concerned about where their dollars are going... Here are the main flaws I came across:... I would just recommend approaching targeting differently:

Google Says It Wants to Help Publishers, But Some Remain Skeptical
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publishers are afraid that while the AMP project is nominally open-source, Google is using it to shape how the mobile web works, and in particular, to ensure a steady stream of advertising revenue

The Guardian starts selling time-based ad campaigns
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The Guardian joins the Financial Times and the Economist in billing ads by time.... have found, unsurprisingly, that ads perform better when people spend more engaged time with them.... click-through rate as an industry benchmark for performance;. However a metric of 0.0 something percent should not be seen as a succes

Who guards the Guardian?
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the Guardian is a great newspaper whose survival should concern us all... Digital revenues, which had been predicted to increase to £100m in the current financial year, are stuck at around £80m, while advertising print revenues have declined by about 20 per cent... Nor could anyone dispute that the Guardian’s website has been highly successful. I…

The B.S. Meter Businesses Must Overcome
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if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.

Google's Richard Gingras on its vision for the Accelerated Mobile Pages

"AMP is not just about news and not just about articles" ... going forward, the focus will be on new creative ad experiences... highly compelling interactive experiences within the format ... this needs to be easy to implement ... seen a lot of organizations with small engineering teams implement this into their homegrown CMSes within a few days…

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch
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Instant Articles, meet Instant Ads... an immersive way to reach people without making them leave the social network... when users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load... removes constraints that low-power mobile s…

As publishers lose control, are newspaper websites a dead parrot? | Media | The Guardian
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a phone company, Three, is introducing adblocking across its network.... Mobile advertising is still a very small revenue stream for most publishers, but in many cases it is the only one showing any growth...Unless and until this is killed by the European regulators, it threatens to snuff out the lifeline of mobile advertising for digital publishe…

What the detractors of Quartz's news app have missed

"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."... The Quartz news app isn't for everybody ... the app is by design unlikely…

mobile media memo | The Surprising Value of a Mobile User
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we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…

Page Views Don't Matter Anymore—But They Just Won't Die
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Ultimately, what publishers and advertisers care about most, however, is how much quality time a person spends with a story. To judge that, publishers are developing newer metrics like “time spent” reading, “scroll depth,” “engagement,” “recirculation,” “shares,” and “percentage of article completed.”

Melissa Bell of Vox Media on Snapchat, collaboration and more

benefit of building a brand that audiences recognize ... allow us to build a strong revenue model and a strong connection to an audience. If they see us on Snapchat and Snapchat has a very large audience, then they get to know and trust Vox and see it as a source that they care about... think about your brand as an interconnected ethos that should…

Which Digital Advertising Program is Right for Me?

I’m here to help you figure out which advertising platforms might work best for you based on your specific situation... here are the main options that most marketers might suggest today: Google Adwords Yahoo/Bing Ads YouTube Ads Amazon Ads Mobile App Ads Social Media Ads Game Platform and In-Game Mobile Ads Remarketing Ads Audio Streami…

Is primetime TV advertising the right way to connect citizens to the EU?
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Is primetime TV advertising the right way to connect citizens to the EU?... I’ll leave the last words to my teenage, Belgian kids, who presumably are amongst the audiences targeted: But what is it they are they trying to sell?... Why isn’t this money being spent on the projects?

Chartbeat gets certified to measure attention
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"... a new way of measuring the actual attention of readers, as part of a move to get publishers and advertisers to stop focusing only on clicks and pageviews... Unlike pageviews, which simply measure whether a page has loaded, or even unique visitors ... metrics like “active exposure time,” ... can determine how much time a reader spent with a s…

What Does Ethical Social Networking Software Look Like?
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"This is a Big Deal for a lot of people right now, because the software companies that support our social lives have become so evil and pervasive and controlling in recent years." - What Does Ethical Social Networking Software Look Like? — The Message — Medium

Selling attention, not impressions
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"more publishers are trying to opt out of the pageview rat race.... The Financial Times will next month begin selling time by the hour for any ad ... The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions for their ads."... The rise of clickbait ... can be tracked back to …

How An Ad Gets In Your Facebook News Feed
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"The process of placing an ad on News Feed is a complicated dance. Facebook has to decide not only which ad to show to its users, but when to show it to them... any given user has around 1,500 stories they could see each day. ... a rather complex algorithm that weights how engaging each post is ... and a wide range of other signals ... For examp…

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