Overview: Writing content

A good design process: How is someone navigating through it? How are these things co-located together? Which pages are we grouping together? Can people find them? ... less attached to the tone of voice and more interested in simplicity and utility ... more like an architect than a prose-writer, putting LEGO blocks together in the most useful w…

A while back, in the early days of our design system, we had a ticket for a component sitting in our backlog, with the title “Alert.” My initial reaction was “Oh yeah, a colored box with a little icon to the left of it and some text, easy.” Oh dear reader, how naive I was…

The smaller the word count (and in general, the more concise your online communication), the more users will comprehend and retain your message.

Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.

...from news media to legal guidance to academic research, the way we write often creates barriers to who can read it. Plain language—a style of writing that uses simplified sentences, everyday vocabulary, and clear structure—aims to remove those barriers.

Plain language and website fonts affect the reading experience more than you think

Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

Imperative voice gets shared. Imperative voice boosts email click, open and read rates.

People do not read online: "fundamental scanning behaviors remain constant, even as designs change."

Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."