Curated Resource ( ? )

UX Metrics That Matter: A Guide To Design KPIs

UX Metrics That Matter: A Guide To Design KPIs

my notes ( ? )

Design KPIs.

There are, as it turns out, plenty of helpful design KPIs, but these are the ones that usually deserve special attention:

  • top tasks completion rates,
  • top tasks completion times,
  • accuracy of data submitted by users,
  • ratio of content vs. navigation (mobile/desktop),
  • error frequency,
  • error recovery rate (= quality of error messages),
  • quality of leads,
  • time to publish,
  • time to release,
  • time to first purchase,
  • time to upgrade,
  • conversion rate,
  • carbon footprint impact,
  • System Usability Scale Score (ideally over 75),
  • accessibility score,
  • web performance score.

Measuring Design KPIs #

Once we have defined the KPIs, how do we measure them? We can rely on Gerry McGovern’s Top Tasks approach and identify the most frequent tasks that users complete in a product. We conduct research to discover the most important tasks. We study search queries and server logs, run user interviews and workshops with stakeholders.

Read the Full Post

The above notes were curated from the full post

Related reading

More Stuff I Like

More Stuff tagged kpi , user experience design , design kpi , top task approach

Cookies disclaimer saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.