Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.
"A link is a promise. A menu is a selection of promises. Without the link there is no Web."
4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids
Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.
Choose ‘fluent’ words - short, simple, easy-to-pronounce terms
Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."
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