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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

The Future of Search Is Boutique | Future
future.a16z.com
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Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

decentralized-social-networks
tinysubversions.com

Pretty good explanation of ActivityPub from Darius Kazemi: "ActivityPub describes ways for social network sites to talk to each other... [from] sites like Facebook, Twitter, YouTube, Snapchat... [to] New York Times ... Spotify. Basically any site where individual "users" create content and other people can subscribe to it could be A…

Roaming through contexts with Roam: How I use it - strategic structures
www.strategicstructures.com
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A "How I use it" from Ivo. "Roam changed the game [by] ... treating the data as a graph ... [and] allowing blocks to quickly be nested, referred to, embedded, created from a piece of text in a block, appear in the sidebar, being searched and queried".Ivo developed a way of ontologising his Roam graph: "In the context of a…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

Timeline of World History – UsefulCharts
usefulcharts.com
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To everyone who's ever asked "what's that poster to your left of your desk?", I bring you UsefulCharts' Timeline of World History, which came embedded in their eponymous book, received last Christmas."covering 3300 BCE - present... displays all the major empires, kingdoms, and civilizations throughout history in a sid…

Visual tools for transforming information into knowledge - YouTube
www.youtube.com
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A video presentation "based on David Hyerle's book Visual Tools for Transforming Information into Knowledge". Some key points:written notes and verbal information present knowledge linearlymismatch with our brain, which must convert this linear stream into a mental map - major effort. images are fast to convey, but low on detail mix…

Peripheral vision | A reading inbox to capture possibly-useful references | Beware automatic import into the reading inbox
notes.andymatuschak.org

Interesting colection of notes from Andy Matuschak:Peripheral vision: "My physical workspace is full of subtle cues... together give me a kind of “peripheral vision”: when I’m doing one thing, it’s easy for me to fluidly notice other nearby things... Software systems, by contrast, often lack this kind of peripheral vision.". I started he…

Chatting with glue - a comic on possible future of chat interfaces
a9.io
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Great example of the use of comics to explain some of the more arcane aspects of information and interaction design,

05/12/2021
5 more things to know about trust — TigTech
www.tigtech.org
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"5 interesting things ... distilled from a helicopter view of trust from various branches of psychology, sociology, behavioural science and Responsible Research and Innovation."focus on others: "perhaps similar to love and happiness, the more doggedly trust is pursued for its own sake, the more elusive it may become", so turn y…

Anti-marketing | Work with the garage door up | Working on niche, personally-meaningful projects
notes.andymatuschak.org

Another echo of one of my recent posts (Simplifying Zettelkasten by working out loud), but almost certainly published before: "One of my favorite ways that creative people communicate is by “working with their garage door up,” ... giving a lecture about the problems you’re pondering in the shower; it’s thinking out loud".Essentially this…

morning writing practice | daily routine | Daily log | Note Taxonomy
notes.andymatuschak.org

Andy Matuschak's daily routine and content strategy appear similar, but much more complex, than my own. It starts with something we share: "When my days don’t go well, it’s often because something derailed me in the morning, and I never really got back on track", and manages his day so that he spends the first two hours of the day f…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Now it’s easier to tailor Flipboard to your interests
www.fastcompany.com
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Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Mark Zuckerberg is betting Facebook’s future on the metaverse - The Verge
www.theverge.com
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An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding v…

Wisdom, Truth and Falsehoods: are we in Plato’s Cave? - EU vs DISINFORMATION
euvsdisinfo.eu
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Looking at disinformation "from a technological angle ignores that disinformation is an idea", so "we asked what the greatest thinkers in the history of philosophy would make of disinformation".Starting with Plato, writing when Athens was socially and politically turbulent, caused by a new invention: writing and reading. Plato…

Why People Fall For Conspiracy Theories | FiveThirtyEight
fivethirtyeight.com

"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…

Why We’re Freaking Out About Substack | by The New York Times | The New York Times | Medium
medium.com
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"the new media economy promises both to make some writers rich and to turn others into the content-creation equivalent of Uber drivers" with most of the top writers making "seven-figure sums from more than 10,000 paying subscribers".Talent making money direct from audience is not limited to journalists on substack: try "a…

Writing can improve mental health – here's how
theconversation.com
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"more than 200 studies that show the positive effect of writing on mental health... but researchers don’t completely agree on why or how".One idea: "safe, confidential way to disclose emotions that were previously bottled up". But "recent studies show an increase in self-awareness ... could be the key". Turn your att…

The Death of Instagram Influencer Lee MacMillan Shows that Social Media Needs to Stop
medium.com
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Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

Eloquent
eloquent.works

The first step in personal knowledge management is capturing ideas outside of your head... ideal quick capture tool is frictionless and easy to adopt without disrupting your flow. Eloquent is a tool developed for learners and knowledge workers to seamlessly capture information in-context and connect it to their knowledge bases.

06/06/2021
About Ghost - The Open Source Publishing Platform
ghost.org
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"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

Trump deplatforms himself
www.platformer.news
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Trump pulled the plug on his blog which, "On its last day... received just 1,500 shares or comments on Facebook and Twitter — a staggering drop for someone whose every tweet once garnered hundreds of thousands of reactions... Trump’s blog peaked at 159,000 social interactions ... on his blog’s first day." Downhill from day one.While his …

The Memex Method. When your commonplace book is a public | Cory Doctorow
doctorow.medium.com
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One of my favourite writers (offline and online) on his personal content strategy, first taking aim at the "tawdry and mercenary" version of "“why writers should blog”... the story goes, “and build a brand ... to promote your work.” Virtually every sentence that contains the word “brand” is bullshit, and that one is no exception.&qu;…

Even LinkedIn Is Overrun by Influencers | Index
index.medium.com
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This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
www.vice.com

A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…

‘Belonging Is Stronger Than Facts’: The Age of Misinformation - The New York Times
www.nytimes.com
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"social and psychological forces that make people prone to sharing and believing misinformation ... are on the rise" - not so much created by bad actors, but exploited by them. Why?“cognitive and memory limitations, directional motivations to defend or support some group identity or existing belief, and messages from other people and pol…

The Case for Democratizing Links in Education | by Bridgit — The Internet of Ideas | Medium
bridgitnow.medium.com
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"Bridgit extension enables users to organize, share, and ultimately monetize their research... to create bridges that connect ideas on web pages (represented by content snippets)... any Internet user can connect information on an idea-to-idea basis that aggregates into an Internet of ideas ... A bridge is a bi-directional, co-locatable conc…

How to Reach and Sell to Early Adopters
content.buysellads.com
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early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

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