Curated Resource ( ? )

How to Reach and Sell to Early Adopters

How to Reach and Sell to Early Adopters

my notes ( ? )

early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs"

  • make them feel they're getting something special, early
  • they "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove you're cutting-edge, innovative - don't ask them to be innovators, show them innovator case studies & testimonials.
  • they like innovation & being seen socially as experts
  • show them value ASAP, & reward them spreading the word: Dropbox's referral campaign took their "user base skyrocketed from 100,000 to 4,000,000" in 15 months
  • get their feedback

Contextual targeting:

  • reach them in their niches
  • target people who (are aware they) have the problem, before they start seeking a solution. So ask Who has this problem, where do they hangout, what are their interests, "why aren't they seeking a solution, and how can we address this?" -> persona for ads

Read the Full Post

The above notes were curated from the full post content.buysellads.com/advertisers/how-to-target-and-sell-to-early-adopters.

Related reading

More Stuff I Like

More Stuff tagged innovation , advertising , marketing , audience research , early adopter

See also: Communication Strategy , Content Creation & Marketing , Content Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree