A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".
Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on social factors (eg embarrassment) rather than accuracy"
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More Stuff tagged psychology , backfire effect , twitter , comments , debunk , disinformation
See also: Content Strategy , Online Strategy , Online Community Management , Social Media Strategy , Communications Tactics , Psychology , Social Web , Media
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