SUPA: A strategic UX service to validate projects early. Align user needs with business goals, mitigate risks, and shape product strategy from the start.
UX has come a long way since its early beginnings at Bell Labs in the 1940s. As we enter Year 2 of the AI revolution, it’s clear that the core principles of UX design are not being replaced but are evolving with AI integration.
Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career.
Designing for digital products requires a different mindset than traditional websites. It’s all about continuous adaptation, refining, and iterating as user behavior and needs evolve. Paul Boag reflects on the key differences, including how the frequency of usage impacts your design approach and what you can do about it.
Naming is in our nature. It’s a way to express ourselves and signal an object’s significance. Naming products, features, and plans effectively is more about logic than imagination. Names signal a product’s purpose, benefit, or behavior and collectively align user expectations with functionality and value.
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.
Unsure where to start? Use this collection of links to our articles and videos to learn how UX can build trust, influence, and partner with product managers to drive positive product outcomes.
Checkboxes allow users to select one, some, or none of items from a list. They can be used standalone, in checkbox lists, or nested checkbox lists.
Tabs and accordions organize and layer content on the same page. Tabs suit a few long sections, while accordions fit many short ones. Choose based on your content structure and user needs for optimal layout.
Step-by-step instructions to systematically review your product to find potential usability and experience problems. Download a free heuristic evaluation template. A heuristic evaluation is a method for identifying design problems in a user interface. Evaluators judge the design against a set of guidelines (called heuristics) that make systems ea…
A UI/UX designer focuses on the appearance of an interface and how users will use said interface. A content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with.
Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.
Both hiding and disabling features can be utterly confusing to users. And for both, we need very, very good reasons. Let’s take a closer look at what we need to consider when it comes to hiding and disabling — and possible alternatives that help enhance the UX.
Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
A few relevant, high-quality visuals placed next to associated text can boost users’ comprehension of your content and its memorability.
Cookie permissions need to follow the law and strike the balance between respecting user privacy and being user-friendly.
Prompt engineering is the process of creating effective prompts for artificial intelligence (AI) systems. A prompt in AI is a specific instruction or input given to an AI system to elicit a desired response or output. Effective prompt engineering results in good communication between the user and the AI system, where the user guides the AI systems
AI is accelerating change. Companies are reacting by “doing AI”without prioritizing the experience of the people on the receiving end–Design is more important than ever. To respond, we must get smart, fast. This starts with understanding the emerging patterns of interaction, affordances, and heuristics in an AI world. The pages below are summaries
The dual prompting approach in AI-driven UX design distinguishes between exploratory and detail-refining phases. Alternating these prompt styles can optimize your UX strategies and harness AI's potential for innovation and precision. Use both zero-shot and few-shot prompting for greater breadth and depth in creative problem-solving.
UI components and design patterns, from dashboards and design systems to data visualization and presentation decks — all in one single post.
People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable.
Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns.
Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.
Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.
To prevent failure and make our designs more resilient, we need to explore edge cases and exceptions already during the design process. Let’s take a closer look at what to watch out for.
Undoubtedly there are major advantages of live validation in forms. Most importantly, if an input expects a particular type of content, we can flag issues immediately, so users can fix these issues rather than operating under a wrong assumption.
UX strategy is a plan of action that allows the organization to reach a higher state of user experience over a certain period of time. It lies at the intersection of product design and business strategy and serves as a guide for prioritizing and executing UX work over time.
The content - not the beautiful scroll animations - is the thing people use your product for. It is not lesser than. It is not an afterthought. It even has its own set of roles (content design, UX writing, information architecture, etc). The content is the scaffolding of the experience. When you minimize it, it is only to your own detriment.
Design System In 90 Days Canvas (FigJam template), with useful prompts to get a design system up and running — and adopted! — in 90 days, for small and large organizations that are building a design system or plan to set up one. Kindly shared by Dan Mall as a part of the Design System University. (shared by Vitaly Friedman, LinkedIn)
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