UX Strategy: What is it and How to Create One

Components of UX strategy:
✔ Vision statement of intent. In order to create a plan of action for getting somewhere, you first have to know where you’re going and why. Think of your vision statement as a summary of your product experience in its ideal form and of the value product provides.
✔ Goals and measures. Once you know where you’re going and why, you need to set specific goals and find a way to measure your progress. Goals, metrics, and key performance indicators should connect UX improvements with business objectives.
✔ Plan of action. Finally, you need to have a plan where each goal is broken down into multiple objectives. Objectives describe the actions or steps to take to reach the goal over time.

Questions to ask when starting with UX strategy
✔ Why do we need a UX strategy in the first place?
✔ Who are our users? What needs/wants do they have?
✔ Who are our competitors? What are their strong/weak sides?
✔ What are our business objectives? What actions will bring the highest business value?
✔ Who needs to be involved in UX strategy design?
✔ How will we know when we’re successful? How will we measure success?


📖 Guides & books:

✔ UX Strategy: Definition and Components (by Anna Kaley and Sarah Gibbons)
https://lnkd.in/dDEGnrgg

✔ UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions, book (by Jaime Levy)
https://amzn.to/4cEFpL3

✔ Building Design Strategy: Using Design to Achieve Key Business Objectives, book (by Thomas Lockwood, PhD and Thomas Walton)
https://amzn.to/4cxcZmp


🔨 Tools:

✔ UX Strategy blueprint, PDF (by Jim Kalbach)
https://lnkd.in/dWseU53j

✔ UX Strategy blueprint for Figma (by Ben R.)
https://lnkd.in/dqtQ4nyT



🖼 Components of UX Strategy by Nielsen Norman Group

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