or
or
or
Tags

Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Calculating the ROI of Customer Engagement
hbr.org
Card image

Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

HOUSE: Dems roll out sweeping environmental justice bill -- Thursday, February 27, 2020 -- www.eenews.net
www.eenews.net
Card image

House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

The purity spiral - spiked
www.spiked-online.com
Card image

a social dynamic in which it becomes more beneficial to hold those views than not. It’s the feedback mechanism by which people are punished for expressing any kind of nuance, doubt or divergence... moral outbidding, unchecked, that corrodes a group from within...the vanity of small differences, and the punishing of people for the most minor transg…

13/02/2020
Fighting misinformation requires journalism, not secret algorithms
www.niemanlab.org

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

Maybe greater transparency can increase trust in news — but readers have to find your transparency first » Nieman Journalism Lab
www.niemanlab.org
Card image

A “Behind the Story” explanation box attached to a news story ... most people skip right over it...it didn’t impact their trust ... Banner blindness isn’t just for ads... can be confused with advertising... whether people saw a BtS card or not didn’t significantly change their ratings.

09/02/2020
The European Union’s Double Crisis of Legitimacy - The Atlantic
www.theatlantic.com
Card image

The union faces a double crisis of legitimacy... it is hard to sustain the fiction that ordinary citizens have a meaningful say over what happens in Brussels... If many voters don’t believe that they have much sway over what happens in their national capitals, the feeling of impotence is even more profound when it comes to Brussels.... the EU ... …

09/02/2020
Welcome to the Bullshit Economy - The American Prospect
prospect.org
Card image

Uber gets an $82 billion valuation for a low-margin taxi business it has never made a dime on... WeWork implodes after the slightest scrutiny ... that’s the bullshit economy... fraudulent advertising metrics and fake numbers ... to siphon cash through Facebook and Google’s ... counterfeit goods pass through Amazon... a financial crisis based on bu…

09/02/2020
We’ve got problems – but talks on Europe’s future must not be a Big Moan - Friends of Europe
www.friendsofeurope.org
Card image

we’re headed for a miserable 24 months of purple prose, tediously long sermons and unneeded – and unheeded – speeches and moralising... a ‘Big European Moan’... Let’s capitalise on this rather jolly mood... minimising the institutional hijack and confusion ...European Parliament... traditional organisational blueprint ... plenaries, steering commi…

03/02/2020
A ‘Conference on the future of EU’, what next? EU elections 2024 – EURACTIV.com
www.euractiv.com
Card image

‘Conference on the Future of Europe’ will open this spring... will not be enough... also... a real democratic debate on the final text, so that it can be followed up... if there is to be a reform of the Treaties... to be ratified in all Member States...Referenda are ... not suitable for the ratification of a new treaty... not allow a debate on its…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
Card image

to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

The EU won’t fix its democratic deficit with another top-down ‘conference’ | Alberto Alemanno | Opinion | The Guardian
www.theguardian.com
Card image

Europe needs a new mechanism for involving citizens, not another talking shop chaired by the Guy Verhofstadt... By raising expectations it can’t easily deliver on, it risks eroding citizens’ trust...won’t directly prepare treaty change... a preparatory process ... could lead the European council ... to initiate them... this time the conference is …

02/02/2020
Thread by @alemannoEU: "How the Conference on the future of Europe will look like...
threadreaderapp.com

How the Conference on the future of Europe will look like? ... it's the European Parliament ... to offer 1st blueprint... in essence a Constitutional Convention model PLUS... 'plus' is so tiny that fails to capture ... vivacity of EU civil society ...prepare a set of “concrete recommendations” that may be turned into legislative and…

02/02/2020
2020 Edelman Trust Barometer | Edelman
www.edelman.com
Card image

despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted...Since Edelman began measuring trust 20 years ago, it has been spurred by economic growth. ..[no longer] in developed markets, where income inequality is now the more important fa…

24/01/2020
Has EU Reform Ended Before It Began? - Berlin Policy Journal - Blog
berlinpolicyjournal.com
Card image

“Conference on the Future of Europe,”... if the commission and national governments get their way, it may be a useless exercise... the European Parliament... would create ... citizens’ assemblies ... of up to 300 people each... give citizens specific questions to wrestle with... should result in major changes in how the EU works... resembles the …

24/01/2020
Icelandic Citizen Engagement Tool Offers Tips for U.S.
www.govtech.com
Card image

Better Reykjavic platform ... encourage thoughtful debate for government improvement among citizens while avoiding vitriolic arguments...a new debate system with simple tweaks: Citizens must list arguments for and against ideas, and instead of replying to each other directly, they can only down-vote things ... forces users to create standalone poi…

Power to the people (on your audience team) » Nieman Journalism Lab
www.niemanlab.org
Card image

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

Internet Deception Is Here to Stay—So What Do We Do Now? | WIRED
www.wired.com
Card image

It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...Flaws e…

Boris Johnson made politics awful, then asked people to vote it away | openDemocracy
www.opendemocracy.net
Card image

recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…

The secret lives of Facebook moderators in America - The Verge
www.theverge.com
Card image

a workplace that is perpetually teetering on the brink of chaos... people develop severe anxiety in training... struggle with trauma long after they leave... conspiracy videos ... gradually lead them to embrace fringe views... By the end of 2018... more than 30,000 employees working on safety and security — about half of whom were content modera…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

Building a More Honest Internet - Columbia Journalism Review
www.cjr.org
Card image

In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…

Perpetual Beta Coffee Club
jarche.com

I started the ‘coffee club’ as a professional community of practice focused on work and learning. We have a private community space for the members, who pay $10 per month... private discussion forum ... live web video chats monthly... recorded and available for 30 days... a trusted space. As the club grows, I will offer more services.... main focu…

26/11/2019
Informing Knowledge4Policy with an Understanding of our Political Nature
medium.com
Card image

Informing Knowledge4Policy with an Understanding of our Political Nature - exploring on Medium what “Understanding our Political Nature”, a recent EU study into knowledge, reason and policymaking, has to say about how the Knowledge4Policy platform could (should?) evolve.

Trust and Mistrust in Americans’ Views of Scientific Experts
www.pewresearch.org
Card image

More Americans have confidence in scientists, but there are political divides over the role of scientific experts in policy issues... six-in-ten Americans say scientists should play an active role in policy debates about scientific issues... but Americans are divided along party lines in terms of how they view the value and objectivity of scientis…

Yelp ratings get better when they cost something — like time, say Princeton researchers
www.princeton.edu
Card image

free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

DECiDe Feldtest European Alternatives | HIIG
www.hiig.de
Card image

Europeans feel disenfranchised ... alternative forms of active citizen engagement in democracy must be experimented with... Our approach combines ... random sample voting (RSV) with secure digital identities... if anyone in Europe, from the European parliament to a local government or NGO, wants to find out how people in a certain region feel abou…

Can Europe kick it with the kids?
www.politico.eu
Card image

POLITICO asked eight of the European Parliament's youngest members... how do you make the EU more relevant to young people?... " letting them into the decision-making process and giving them a better sense of what it is they do"... "The EU is designed to be impervious to citizens’ influence... led by an unelected Commission and its Parliament has …

News Publishers Go To War With the Internet — and We All Lose
medium.com
Card image

news industry trade associations are corruptly cashing in their political capital ... their members are newspapers, and politicians are scared of them — in desperate acts of protectionism to attack platform companies. The result is a raft of legislation that will damage the internet and in the end hurt everyone, including journalists and especiall…

Improving Constituent Engagement – POPVOX
medium.com
Card image

a system that could bring some structure to the legislative advocacy ecosystem — listing all bills online; organizations and constituents would create accounts and post input in a structured, transparent way with outward anonymity but real names and addresses sent with messages to lawmakers in a way that could be easily processed by offices... th…

Why Facebook’s approach to misinformation ultimately fails
medium.com
Card image

Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.