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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook removes troll farm posing as African-American support for Donald Trump
www.nbcnews.com
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foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…

Your Q Anon Exit Briefing
violentmetaphors.com
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This is a piece for people who have been part of the Q Anon movement... beginning to get tired ... starting to get skeptical... Q mostly stopped making specific predictions after a series of embarrassing failures... demanding that we all Trust the Plan and stop asking why Q is always wrong... There’s a reason you got scammed... why did you keep be…

What Is QAnon: Explaining the Internet Conspiracy Theory That Showed Up at a Trump Rally - The New York Times
www.nytimes.com
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Q claims to be a government insider exposing an entrenched, international bureaucracy that is secretly plotting all sorts of nefarious schemes against the Trump ... military or intelligence background ... various, but connecting, conspiracy theories... Trump ... battling a cabal of anti-American saboteurs ... overarching goals ... not clear... “…

06/08/2020
AI-Generated Text Is the Scariest Deepfake of All | WIRED
www.wired.com
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GPT-3... AI that can produce shockingly human-sounding (if at times surreal) sentences... imagine a future in which the vast majority of the written content ... is produced by machines... adjust, and adapt, to a new level of unreality ...video may turn out to be the easiest to detect ... Politicians will now be able to dismiss real, scandalous vid…

Science Denial, Explained by Psychologists | Elemental
elemental.medium.com
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Covid-19 case numbers are now spiking in many counties across West Texas ... [but] resolve of ... skeptics appears to be stiffening... the denial of facts is often rooted in identity and belonging, not in ignorance ...people who deny science ... trying to uphold membership in ... a political or religious affiliation or some other group ... a commu…

Andrew Sullivan: See You Next Friday
nymag.com
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my last column in this space is not about “cancel culture.” Well, almost... The quality of my work does not appear to be the problem... A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me ... orthodoxy in mainstream media, that any writer not actively committed to critical theory in …

Opinion | The Future of Nonconformity
www.nytimes.com
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marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…

Designing social platforms fit for the future
medium.com
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For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

Facebook removes 3 white supremacist band pages — leaves 117 others
thenextweb.com
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a new Al Jazeera investigation that identified 120 Facebook pages — with a total of over 800,000 likes ... Facebook frequently talks up its algorithm and moderators for catching a lot of hateful content — but ... some of these pages have been online for a decade.

When It Comes to Managing Online Content, Americans Want It All. Can They Get It? – Knight Foundation
knightfoundation.org
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8 in 10 Americans do not trust social media companies to make the right call on what content to leave up or take down. Yet a majority still favor letting companies make the call rather than letting government decide... Section 230 ... protects digital platforms from legal liability for third party content... [except] illegal content... child porno…

08/07/2020
Why it’s as hard to escape an echo chamber as it is to flee a cult | Aeon Essays
aeon.co
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echo chambers and epistemic bubbles... systematically exclude sources of information... exaggerate their members’ confidence in their beliefs... work in entirely different ways... epistemic bubble is when you don’t hear people from the other side. An echo chamber is what happens when you don’t trust people from the other side...‘epistemic bubble’ …

Institutionalizing Inclusion - The Community Roundtable
communityroundtable.com
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Online communities are uniquely suited to promote wide-scale inclusion because of their collaborative rather than directive structure—they reward members for their unique contributions instead of forcing compliance to a standard... don’t just assume ... [they] will immediately foster widespread inclusion... prioritize investment ... [to] institut…

These disinformation researchers saw the coronavirus 'infodemic' coming
www.nbcnews.com
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For a handful of disinformation researchers, the information crisis that has unfolded around the coronavirus pandemic seemed inevitable... get a sense of what we should be watching for and what the internet might look like after the virus has passed...Joan Donovan... coined "strategic silence," editorial discretion ... notion that users…

Elites have failed us. It is time to create a European republic
www.theguardian.com
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the current crisis is drawing Europeans further apart and not closer together... divisions grow... between east and the west on democracy and the rule of law, or between the north and the south on economic solidarity... Europe dies when it just shrugs its shoulders at nation-first politics ... not a single event, but rather a process ... not wit…

Rethinking industry events in the age of social distancing
www.fastcompany.com
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social distancing ... led us to reconsider how we reach our audiences at scale ... through events... already conducted more than 15 large-scale virtual events... partner summit for over 4,000 attendees ... employee town hall with our CEO... Here’s what I’ve learned ...people show up to events to learn, network, and discover... to enable ... on a d…

Why Wikipedia beats Wikinews as a collaborative journalism project » Nieman Journalism Lab
www.niemanlab.org

why Wikipedia has been a more successful news source than Wikinews... Wikipedia’s formulaic style and continuous format are more conducive to collaborative writing projects ... writing a news story with a lead, a coherent narrative, and a deadline is very different than writing an encyclopedia article...tension between the Wikipedia community... …

Vanquish the Virus? Australia and New Zealand Aim to Show the Way - The New York Times
www.nytimes.com
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a conservative leader in Australia and a progressive prime minister in New Zealand are ... converging toward an extraordinary goal: completely eliminating the virus from their island nations... succeeding with throwback democracy... partisanship recedes, experts lead, and quiet coordination matters more than firing up the base...the public initial…

Navigating the ‘infodemic’: how people in six countries access and rate news and information about coronavirus
reutersinstitute.politics.ox.ac.uk
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people with low levels of formal education are much less likely to ... rely on news organisations ... more likely to rely on social media and messaging ... Argentina, South Korea, Spain, and the US, young people are much more likely to rely on social media... Germany, the UK, and the US, to rely on messaging applications groups...very high numbers…

Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In
medium.com
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After years of influencers buying fake followers, hiring click farms and promoting products that they don’t even use, consumers feel that they can’t trust much of what influencers say... today’s consumers... gravitating toward more grassroots communities, where people share information and original content about the brands and products they love w…

24/04/2020
The Geographical Journal - Wiley Online Library
rgs-ibg.onlinelibrary.wiley.com
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geoengineering technologies are hypothetical... to be used ‘in case of emergency’ ... should radical emissions cuts fail... Running concurrently... ‘chemtrails’ ... interchangeably with the term geoengineering... belief that the persistent contrails left by aeroplanes provide evidence that a secret programme of large‐scale weather and climate modi…

Conference on the future of Europe: Let civil society have its say!
voxeurop.eu
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We are a community of academics coming from different disciplines ... closely studied and contributed to previous (failed) institutional attempts ... to rethink the EU ... express our deepest concerns about the many unintended consequences stemming from ... the Conference on the future of Europe... raising expectations it can’t easily deliver on, …

13/04/2020
7 Harsh Truths about running online communities
boagworld.com
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many organisations are not content to simply run a website, they want to run an online community too... I continually see the same mistakes...the harsh realities of running an online community [are] ... Community is about people and relationships, not technology. The technology is the easy part... it also takes commitment.... months to get off the…

03/04/2020
Calculating the ROI of Customer Engagement
hbr.org
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Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

HOUSE: Dems roll out sweeping environmental justice bill -- Thursday, February 27, 2020 -- www.eenews.net
www.eenews.net
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House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…

The purity spiral - spiked
www.spiked-online.com
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a social dynamic in which it becomes more beneficial to hold those views than not. It’s the feedback mechanism by which people are punished for expressing any kind of nuance, doubt or divergence... moral outbidding, unchecked, that corrodes a group from within...the vanity of small differences, and the punishing of people for the most minor transg…

13/02/2020
Fighting misinformation requires journalism, not secret algorithms
www.niemanlab.org

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

Maybe greater transparency can increase trust in news — but readers have to find your transparency first » Nieman Journalism Lab
www.niemanlab.org
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A “Behind the Story” explanation box attached to a news story ... most people skip right over it...it didn’t impact their trust ... Banner blindness isn’t just for ads... can be confused with advertising... whether people saw a BtS card or not didn’t significantly change their ratings.

09/02/2020
The European Union’s Double Crisis of Legitimacy - The Atlantic
www.theatlantic.com
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The union faces a double crisis of legitimacy... it is hard to sustain the fiction that ordinary citizens have a meaningful say over what happens in Brussels... If many voters don’t believe that they have much sway over what happens in their national capitals, the feeling of impotence is even more profound when it comes to Brussels.... the EU ... …

09/02/2020
Welcome to the Bullshit Economy - The American Prospect
prospect.org
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Uber gets an $82 billion valuation for a low-margin taxi business it has never made a dime on... WeWork implodes after the slightest scrutiny ... that’s the bullshit economy... fraudulent advertising metrics and fake numbers ... to siphon cash through Facebook and Google’s ... counterfeit goods pass through Amazon... a financial crisis based on bu…

09/02/2020
We’ve got problems – but talks on Europe’s future must not be a Big Moan - Friends of Europe
www.friendsofeurope.org
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we’re headed for a miserable 24 months of purple prose, tediously long sermons and unneeded – and unheeded – speeches and moralising... a ‘Big European Moan’... Let’s capitalise on this rather jolly mood... minimising the institutional hijack and confusion ...European Parliament... traditional organisational blueprint ... plenaries, steering commi…

03/02/2020
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