4 ways Mastodon doesn't optimise for enragement.On Mastodon’s "home timeline... posts don’t have metrics ... you have to click through ... makes you judge a post first by its content, rather than the score attached to it... the whole dynamic [being "ratioed"] doesn’t exist... leads to more thoughtful engagement rather than ... …

"the fourth wave of online education...: “Cohort-Based Courses,” ... the first to tap into the essential nature of the Internet: that it is open-ended and interactive."Takes you through the first 3 waves:MOOCs, from 2008: overcame the “How to get content online,” problem "by converting traditional course materials into digital form …

Facebook's now explicitly banning "any content that denies or distorts the Holocaust, after years of allowing people to deny that the genocide occurred", reversing their longtime stance of not trying to define truth.According to "Facebook’s former head of global elections integrity for political ads ... [Zuckerberg] still seems…

For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not...a limited view that hampers our ability to manage engagement in meaningful ways...Community management is the discipline of building technical and social environments in such a way that individuals can easily organize and collaborate to achieve an obje…

It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...Flaws e…

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more

20.1 million Facebook engagements on the 10,818 articles... a huge 68% jump in engagements from November 2015... the Post produced more articles... what’s really changed is the average Facebook engagement rate ... from 1,092 Facebook engagements per post in 2015 to 1,293 ... Fostering organic engagement on Facebook. Writing descriptive headlines …

Most people in the news industry hate comments.... yet audience engagement ... is so worth the investment ... trust in media and journalists has sunk to a new low. Talking to each other can help build relationships and therefore trust. What business leader out there doesn’t want to earn more per user? And what journalist doesn’t want to have the b…

Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

‘Ask’ enables editors to create embeddable forms to invite contributions from readers. These could come in several formats, including text, photo, video, audio. The contributions can be (optionally) linked to existing user profiles. Editors can filter, sort, share, and manage the contributions, and then display the best ones in a gallery.

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

Instagram posts generate a per-follower engagement rate of 4.21 percent, which means 58 more times than Facebook, and 120 times more engagement per follower than Twitter... Here are some ideas when crafting your Instagram image posts to best reflect your brand:

In our new office space, we’ve created the Register Citizen Newsroom Cafe, open six days a week to bloggers, students and senior citizens as well as public and elected officials. Ordinary citizens stop by our offices nearly every day and share their news with us, sometimes over a cup of coffee in the cafe... Here we have a gallery, a cafe with cof…

People don’t just consume news today. They participate in it... an opportunity for news publishers strained by shrinking resources and growing competition: Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journal…

journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences.... This is about how journalists can ge…

redefine the opinion poll, comments sections, and metrics around social conversations, all at once... the site presents various issues across the categories of culture, politics, entertainment, and sports that have been generating online debate and offers visitors two opposing hashtags to vote for on the site or share on Twitter for a 48-hour peri…

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

Comments on our own content create real community and offer vital feedback to content creators and consumers both. And thus, we should fight for them to be better. Comments are not just a nice-to-have but a core part of a media site’s mission... Lots of broken comment systems are designed for a platonic ideal of how people ought to behave.... Can …

we analyzed over 1 billion posts from 30m brand pages on Facebook.

many marketers spend their resources on talking at people, not listening. The key is to find the space between what you want to talk about as a marketer and what they want to talk about as a consumer. That small slice is the opportunity for true engagement and will shift the conversation from monologue to dialogue. Attention is a gift, and what yo…

Social activity on a website can increase users’ commitment to the site and willingness to pay for its services... social engagement could solve the conversion challenge ... users enjoy free content that the website provides but are unwilling to contribute to the site monetarily. The bad news is that it’s not enough to just add participatory optio…

Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…

On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…

Do people really want to have a conversation with brands, or their government?

“Audience engagement editor” is a job that didn’t exist until a few years ago. But now those with the title wield heavy influence in the industry, shaping both how journalists cover events and how readers consume news... this new breed of editor crafts online tone and relationships with readers... elevate a publication’s online persona by crea…