Curated Resource ( ? )

Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In

Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In

my notes ( ? )

After years of influencers buying fake followers, hiring click farms and promoting products that they don’t even use, consumers feel that they can’t trust much of what influencers say... today’s consumers... gravitating toward more grassroots communities, where people share information and original content about the brands and products they love with others they have a close relationship and something in common with... new opportunities for brands to connect... unearth new product and purchase insights ... boost sales and drive ... product development...

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The above notes were curated from the full post medium.com/forbes/influencer-fatigue-paid-influencers-are-out-and-brand-communities-are-in-b6a8707904be.

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