Curated Resource ( ? )

Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In

Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In

my notes ( ? )

After years of influencers buying fake followers, hiring click farms and promoting products that they don’t even use, consumers feel that they can’t trust much of what influencers say... today’s consumers... gravitating toward more grassroots communities, where people share information and original content about the brands and products they love with others they have a close relationship and something in common with... new opportunities for brands to connect... unearth new product and purchase insights ... boost sales and drive ... product development...

Read the Full Post

The above notes were curated from the full post medium.com/forbes/influencer-fatigue-paid-influencers-are-out-and-brand-communities-are-in-b6a8707904be.

Related reading

More Stuff I Like

More Stuff tagged community , trust , influence

See also: Communication Strategy , Online Community Management , Social Media Strategy , Content Creation & Marketing , Social Web , Politics , Communications Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.