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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

2020 Edelman Trust Barometer | Edelman
www.edelman.com
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despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted...Since Edelman began measuring trust 20 years ago, it has been spurred by economic growth. ..[no longer] in developed markets, where income inequality is now the more important fa…

24/01/2020
Has EU Reform Ended Before It Began? - Berlin Policy Journal - Blog
berlinpolicyjournal.com
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“Conference on the Future of Europe,”... if the commission and national governments get their way, it may be a useless exercise... the European Parliament... would create ... citizens’ assemblies ... of up to 300 people each... give citizens specific questions to wrestle with... should result in major changes in how the EU works... resembles the …

24/01/2020
Icelandic Citizen Engagement Tool Offers Tips for U.S.
www.govtech.com
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Better Reykjavic platform ... encourage thoughtful debate for government improvement among citizens while avoiding vitriolic arguments...a new debate system with simple tweaks: Citizens must list arguments for and against ideas, and instead of replying to each other directly, they can only down-vote things ... forces users to create standalone poi…

Power to the people (on your audience team) » Nieman Journalism Lab
www.niemanlab.org
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The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

Internet Deception Is Here to Stay—So What Do We Do Now? | WIRED
www.wired.com
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It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...Flaws e…

Boris Johnson made politics awful, then asked people to vote it away | openDemocracy
www.opendemocracy.net
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recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…

The secret lives of Facebook moderators in America - The Verge
www.theverge.com
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a workplace that is perpetually teetering on the brink of chaos... people develop severe anxiety in training... struggle with trauma long after they leave... conspiracy videos ... gradually lead them to embrace fringe views... By the end of 2018... more than 30,000 employees working on safety and security — about half of whom were content modera…

Refocusing a Community Platform
mathewlowry.myhub.ai

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

Building a More Honest Internet - Columbia Journalism Review
www.cjr.org
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In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…

Perpetual Beta Coffee Club
jarche.com

I started the ‘coffee club’ as a professional community of practice focused on work and learning. We have a private community space for the members, who pay $10 per month... private discussion forum ... live web video chats monthly... recorded and available for 30 days... a trusted space. As the club grows, I will offer more services.... main focu…

26/11/2019
Informing Knowledge4Policy with an Understanding of our Political Nature
medium.com
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Informing Knowledge4Policy with an Understanding of our Political Nature - exploring on Medium what “Understanding our Political Nature”, a recent EU study into knowledge, reason and policymaking, has to say about how the Knowledge4Policy platform could (should?) evolve.

Trust and Mistrust in Americans’ Views of Scientific Experts
www.pewresearch.org
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More Americans have confidence in scientists, but there are political divides over the role of scientific experts in policy issues... six-in-ten Americans say scientists should play an active role in policy debates about scientific issues... but Americans are divided along party lines in terms of how they view the value and objectivity of scientis…

Yelp ratings get better when they cost something — like time, say Princeton researchers
www.princeton.edu
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free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

DECiDe Feldtest European Alternatives | HIIG
www.hiig.de
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Europeans feel disenfranchised ... alternative forms of active citizen engagement in democracy must be experimented with... Our approach combines ... random sample voting (RSV) with secure digital identities... if anyone in Europe, from the European parliament to a local government or NGO, wants to find out how people in a certain region feel abou…

Can Europe kick it with the kids?
www.politico.eu
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POLITICO asked eight of the European Parliament's youngest members... how do you make the EU more relevant to young people?... " letting them into the decision-making process and giving them a better sense of what it is they do"... "The EU is designed to be impervious to citizens’ influence... led by an unelected Commission and its Parliament has …

News Publishers Go To War With the Internet — and We All Lose
medium.com
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news industry trade associations are corruptly cashing in their political capital ... their members are newspapers, and politicians are scared of them — in desperate acts of protectionism to attack platform companies. The result is a raft of legislation that will damage the internet and in the end hurt everyone, including journalists and especiall…

Improving Constituent Engagement – POPVOX
medium.com
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a system that could bring some structure to the legislative advocacy ecosystem — listing all bills online; organizations and constituents would create accounts and post input in a structured, transparent way with outward anonymity but real names and addresses sent with messages to lawmakers in a way that could be easily processed by offices... th…

Why Facebook’s approach to misinformation ultimately fails
medium.com
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Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

Can “Indie” Social Media Save Us?
www.newyorker.com
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we’ve grown wary of the so-called attention econom... But we also benefit from social media and hesitate to disengage from it completely... a loose collective of developers and techno-utopians ... the IndieWeb ... developing their own social-media platforms... preserve what’s good about social media while jettisoning what’s bad... Facebook and I…

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Publishers that closed their comments sections made a colossal mistake
whatsnewinpublishing.com
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"Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what…

'A more sophisticated influencer strategy': Publishers are building teams to recruit 'expert networks' - Digiday
digiday.com
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with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on... eg Axios has two people... recruiting, managing subject matter experts to participate in Expert Voices... invite-only contributor network... Find influential people, bring them into…

We Are in a ‘Group Feel’ Epidemic
medium.com
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“You’re over-feeling this” needs to be a thing ... Yet, we talk about “Groupthink” when “Groupfeel” is the new wave transforming our public sphere... public discourse increasingly eschews actual logic for a sort of culturally agreed upon standard of emotional logic... my feelings ... don’t matter as much as the facts. But since we have so few fa…

18/02/2019
Take the Pro-Truth Pledge!
www.protruthpledge.org
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Take the Pro-Truth Pledge to encourage politicians – and everyone else – to commit to truth-oriented behaviors and protect facts and civility. ... Pledge-takers are held accountable through crowd-sourcing the truth.. volunteers who evaluate whether public figures violate the pledge by sharing misinformation.... this peer-reviewed article... Publ…

Change My View Does Not Allow Rudeness or Hostility
www.theatlantic.com
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A place where users with radically different political opinions interact productively and politely, where a willingness to participate thoughtfully is the rule rather than the exception, and where people readily admit when their views on a subject have been altered... Reddit’s Change My View forum... promotes respectful conversation between people…

The EU vote isn’t just about Westminster – we need grassroots campaigns too | Mike Galsworthy | Opinion | The Guardian
www.theguardian.com
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There are many grassroots communities emerging with vital understandings of the importance of continued EU membership... an agile swarm of passionate activist communities can run rings around a top-down Westminster-based operation and engage voters whom politicians cannot reach.... Such is the multifaceted nature of our EU membership that a single…

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

The European Citizens' Consultations - Evaluation report by Paul Butcher and Corina Stratulat
www.epc.eu
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The European Citizens’ Consultations (ECCs) are a new experiment in improving the quality of democracy at the EU level by giving European citizens the possibility to express and exchange their opinions about the Union and its future.... This report presents the results of the research and analysis... the member states have stuck to the flexibilit…

The State of Community Management 2018 - The Community Roundtable
communityroundtable.com
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This year, we are ... focusing on the strategic impact communities are having and how they are supporting key business goals.... three key findings: Communities are change agents... impact multiple functions, stakeholders, and departments ... agents of change by efficiently dispersing knowledge and information across organizations and their market…

08/12/2018
The Pros and Cons of Collaboration
medium.com
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managers always have to balance the merits of teamwork... with the dangers of “groupthink”... Large groups are remarkably good, on average, at estimating such things as the number of beans in a jar or the weight of a prize calf. But that accuracy relies on the guesses being independent.... Modern communication methods mean that collaboration is mo…

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