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7 Harsh Truths about running online communities
boagworld.com
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many organisations are not content to simply run a website, they want to run an online community too... I continually see the same mistakes...the harsh realities of running an online community [are] ... Community is about people and relationships, not technology. The technology is the easy part... it also takes commitment.... months to get off the…

03/04/2020
Saying no to more good ideas » Nieman Journalism Lab
www.niemanlab.org
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many teams ... have become obsessed with ... being agile ... But agile is not a strategy — it is a capability... cannot permanently affect ... competitive position unless there’s a strategy behind it... constant cycles of optimization... offers little more than diminishing returns... not considering the opportunity costs ... A good idea is not the…

14/02/2020
Don’t Mistake Execution for Strategy
hbr.org
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managers often confuse a strategy’s design with its execution. Recognizing the difference between these two will have a major and positive impact... Strategy design involves detailing positions to take on ... strategic factors... decision criteria used by key stakeholders... the position that, for instance, Ford or Toyota as a company takes to woo…

12/01/2020
Building six departments for four companies
mathewlowry.myhub.ai

A brief summary of my experience in building company structures and supporting processes, role definitions, etc.

Coming home…to strategy
changingtheterms.com
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embracing and sharing the power of communication strategy much more broadly to help drive results and performance... supporting practitioners and clients to rediscover communication strategy as a source of real advantage.... the opportunities available to use targeted, intelligent approaches to getting the right people talking with the right info…

Download the open-source Platform Design Toolkit 2.0
platformdesigntoolkit.com
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New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

An interview with Vice's social media team
www.newswhip.com
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someone that saw a Facebook native video had a higher likelihood of clicking on a link post in the near future ... we look at top performing articles and then see if we can turn them into short form videos for Facebook... we strive to be original storytellers... We understand what the mission is. It’s not just to get views... it’s always to be tel…

Everything You Ever Wanted to Know About Marketing Communications
medium.com
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A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.

Integrating IT, internal and external communications for META Ventures
mathewlowry.myhub.ai
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META Ventures provides venture capital fund management, entrepreneurial training and innovation consultancy to cities, regions and national governments in several countries, as well as EU Institutions.

Closing the Strategy-Execution Gap
hbr.org
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Paul Leinwand, co-author of the book Strategy That Works, explains how successful companies solve this thorny problem.... the second problem is that often, strategy and execution are managed in very different areas of the company... And if you separate those activities, then you really risk not executing the very important things that are going t…

07/06/2016
No one should have the word ‘strategy’ in their job title
qz.com
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the distance between strategy and execution is unfathomably wide for most businesses and executives... Strategy people too often have ideas that aren’t rooted in the reality of the operations. And operations people too often aren’t invested in executing the plans that the strategy people craft for them.... saying a specific individual is responsi…

Why Your Brilliant Content Strategy Doesn't Stand A Chance
www.digitaltonto.com
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Any strategy that doesn't take the ability to execute is a lousy strategy to begin with. Strategy is not a game of chess, but depends on operational capacity... simply tacking on publishing functions to their existing operations without implementing any new processes or practices ... is a grave mistake.... The ongoing conversation with the audie…

Mobile content, language tech & communication strategy (Top3ics, 21 March)
mathewlowry.myhub.ai

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

Institutional communications: strategy & tactics
mathewlowry.myhub.ai

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

Tested & approved: communication strategy development process
mathewlowry.myhub.ai

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

06/02/2016
Towards a 21st century EU Communications Strategy
mathew.blogactiv.eu
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“Europe’s leaders... working within a EUropean context, but answering to voters who see issues from national perspectives… With independent journalism looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move...

Introducing the Digital Marketing Canvas
www.linkedin.com

The DMC is a practical guide to develop a strategy to accelerate business growth. It's made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,... It's a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. As you go to through the process you'll lea…

13/01/2016
Blogging & CRM strategy development for Drop’pin
ec.europa.eu
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The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

A Facebook Page IS NOT a Social Media Strategy
maryschmidt.com
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So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing strategies... Far-ranging, diverse experience in marketing? Extensive education in social media technologies and how/when/why to use them? Nope. He’s an expert because he has a popular Facebook page, which is …

Launching new framework: The Future of Work
rossdawsonblog.com
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The framework probably needs some explanation, and I intend to both refine and provide more detailed explanations of the framework in the near future. In the meantime, here is our Beta v1 of The Future of Work framework. - Launching new framework: The Future of Work - Trends in the Living NetworksTrends in the Living Networks

11 Strategic Tips to Cultivate Relationships Online
colleendilen.com
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"sometimes organizations get so caught up in showing off their use of social media tools that they forget that those tools have a purpose – strengthening the relationship between an individual and your organization. A healthy social strategy includes both content created to get new folks in the engagement funnel AND to strengthen the “passion-c…

How asking the right questions will deliver the best results
www.melcrum.com

"When starting a new [internal] communication project, asking the right questions of your customer sounds like a no-brainer. But are your questions right? ... Richard shares his method of developing the right questions to deliver the best results –  to start your IC projects right." - The power of critical thinking: How asking the right questio…

Strategy, not Technology, Drives Digital Transformation
sloanreview.mit.edu
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The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena. Conservative companies that avoid risk-taking are unlikely to thrive - and they'll also lose talent ... The ability to digitally reimagine the b…

Raising your Digital Quotient
www.mckinsey.com

"By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company... its Digital Quotient. This survey reveals a wide range of digital performance in today’s big corporations... a strong and adaptive culture can help make up for a lack of technica…

Why hyper-distributed Reported.ly still decided to make a website
www.niemanlab.org

Because everyone needs a Hub to call their own: "its own space to follow stories at a less frenetic pace ... readers can find collections of stories on topics ... incorporate a variety of mediums. Embedded tweets, videos, and Facebook posts are mixed in with text... The website is aggregation-heavy. Some pieces are roundups; other posts allow t…

3 Ways To Remain Creative In A World Of Big Data
www.fastcocreate.com
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Distributed intelligence means you need to find a social process, not a data-driven solution... You cannot outsource leadership to your analytics group. - Thinking Small: 3 Ways To Remain Creative In A World Of Big Data | Co.Create | creativity + culture + commerce

Pervasive Community, Data, Devices and Intelligence
dionhinchcliffe.com
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"the whole point of digital transformation is realizing that technology fundamentally changes how you do business in just about every way. It therefore poses very difficult questions to business and technology leaders: Who best should do our work today? Where does the value come from? What do these new ways of working actually look like? How c…

Marketing is now a way of business
www.cmo.com
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"the future of marketing is screwed ... We're still taking legacy thinking and outdated value systems and applying them to this new world of innovation... all this amazing technology, all the data you can leverage ... Marketing becomes a true reflection of an always-on society by recognising that it’s not a department. Marketing is now a way of b…

Pageviews = interest. Engaged time = value
medium.com
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"Context is always key in reporting, and engaged time adds context. Pageviews are ubiquitous, but by no means do they provide a complete picture of success. Rather than attempt to replace the pageview metric, maybe we just need to focus more on where it fits alongside engagement time in our reporting strategies." - Pageviews vs. Engaged Time in w…

30/03/2015
Strategy versus Design Thinking
medium.com
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"While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. The key is to find the sweet spot between the two approaches." Nice exploration of overthinking vs. underthinking: "... overthinking — aka ‘death by analysis’. An obsession with minimizing risk leads to the inability to ma…

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