How to make better UX research reports

Axios’s Smart Brevity principles are guidelines for clear, concise, and engaging writing. Axios has leveraged these principles to build some of the world’s most popular news briefings, and professionals from various industries have taken up these guidelines to streamline their internal communications. For UX professionals, Smart Brevity can help when writing the content of their reports.

The Pyramid Principle1 is a communication framework developed by Barbara Minto in her time as a consultant at McKinsey. Professionals across various industries use this framework to organize their thinking for proposals, reports, and presentations. For UX Researchers, the Pyramid Principle provides a structured and principled method for organizing their findings and recommendations for a report.

Creating compelling charts and graphs helps you to communicate your message by conveying data, trends, and comparisons visually. Storytelling with Data, by Cole Nussbaumer Knaflic, outlines a process UX practitioners can apply to create effective visuals that strengthen our reports.