One self-experiment we all should try once: To understand this website based on its images.

We live in a supercharged attention economy - the internet is a buffet. Keep in mind when we create and how we consume content! What kind of information do we give to our audiences? Junk, or healthy stuff?

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

Traditional, mass marketing branding still good for low information type customers. If they’re high information customers, you need to give them the facts and be useful because that’s what they want.

Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.

"In spite of an increase in Internet speed, webpage speeds have not improved over time."

An interface to control a spacecraft - how complex and complicated does it have to be?

Using "job-stories" instead of "user-stories": "remove any sort of biases that the team might have for that persona. Personas create assumptions about the users that might not be validated."