The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.
Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.
Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.
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