Overview: Content Creation & Marketing

for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something ...audience development was everyone’s job and no one’s job at the same time... Th…

as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy ... media, politics, business...the lessons they learned from performing on YouTube, Instagram, and TikTok will stick... regardless of where they end up... 21st century ... business moguls, politici…

The key to Inbox Zero... “touch each email only once.”... only a well-designed underlying system can make such elegant action possible.... your annotated checklist for One-Touch Inbox Zero, in 5 EASY STEPS!...The main problem with how people use email is that they use it for everything.... Every other function is much more effectively handled by o…

In the US, radio began as a free-market free-for-all. More than five hundred radio stations sprang up in less than a decade to explore the possibilities... 40 percent were noncommercial... network of interlinked stations playing local and national content supported by local and national advertising, became dominant players...Soviet Union... ideolo…

does researchers’ presence on Twitter influence citations to their papers?... although the relationship between tweets and citations is poor, actively participating on Twitter is a powerful way of promoting and disseminating academic outputs... an author needs three times more followers to gain only one mention more... to be or not to be on Twitte…

More Americans have confidence in scientists, but there are political divides over the role of scientific experts in policy issues... six-in-ten Americans say scientists should play an active role in policy debates about scientific issues... but Americans are divided along party lines in terms of how they view the value and objectivity of scientis…

For those who have grown up with social media... childhood, an era that was fruitfully mysterious for the rest of us, is surprisingly accessible. ... this is certain to have some kind of profound effect on the development of identity... children and teen-agers have gained a level of control that they didn’t have before... Humans have always tried …

Quora has around 300 million active monthly users... The overall number of topics discussed on Quora comes to around 400,000...content relevancy on Quora is almost evergreen... be looked upon as an authority in your field... Before answering a question... When was it asked? recent questions are best ... How many answers ... Aim to be among the …

As long as you’re working on something meaningful, we could care less when you show it to us. Who knows? Maybe it’ll be better tomorrow... routine sets in and they start repeating themselves without saying anything new... You can publish seven articles a week, yet still be irrelevant... You can’t ... make the jump from good to great, by sticking t…

proposal ... for a U.S. government agency to regulate online speech... on all social media.... fails to make the case... the idea that a government agency would necessarily do better is naive... think about exactly who would appoint that agency’s leader, and to what political ends they might seek to put it...

we’ve grown wary of the so-called attention econom... But we also benefit from social media and hesitate to disengage from it completely... a loose collective of developers and techno-utopians ... the IndieWeb ... developing their own social-media platforms... preserve what’s good about social media while jettisoning what’s bad... Facebook and I…

It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

"Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they…

Facebook co-founder Chris Hughes laid out an argument for dismantling the social media behemoth... via antitrust legislation... a new age of innovation and competition... maybe not... competition  demands more data... engagement ... efforts to increase competition risk simply aggravating these problems.... We could simply choose not to have socia…

with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on... eg Axios has two people... recruiting, managing subject matter experts to participate in Expert Voices... invite-only contributor network... Find influential people, bring them into…

Medium was never something that we would get to define. Instead, it’s turned out to be an endless thought experiment into what publishing on the internet could look like.

open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…

The systems in the brain that light up when we access our beliefs are the same systems that help us understand stories... the same brain systems involved when people think about who they are and about the beliefs that are most important to them... the default mode network, a set of interconnected areas of the brain associated with identity and sel…

The web was designed to bring people together and make knowledge freely available. Everyone has a role to play to ensure the web serves humanity. By committing to the following principles, governments, companies and citizens around the world can help protect the open web as a public good and a basic right for everyone.

We don’t charge for hosting, we never put ads on your content or share your data, and we will only put your story behind the Medium paywall if you choose to take advantage of Medium distribution beyond your followers.... We recommend stories to millions of Medium readers every day on our personalized home page, in our email digests, and in our mob…

led prospects through the following five elements, in precisely this order: #1. Name a Big, Relevant Change in the World... the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.... most pitch advice ... is to start with “the problem.” When you assert that your prospects have a problem, you put …

Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization... With the new take, we’re also trying to bring more of a classic SvN style back to the site.…

In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... W…

Rather than capitulate to extortion and blackmail, I’ve decided to publish exactly what they sent me, despite the personal cost and embarrassment they threaten.

In all the urgent debate about regulating, investigating, and even breaking up internet companies, we have lost sight of the problem we are trying to confront: not technology but instead human behaviour on it... in their search for someone to blame, government outsource fault and responsibility, egged on by media (whose schadenfreude constitutes …

Bezos and his team ... removed PowerPoint ... Instead, they distribute six-page narrative-based memos, that all attendees read in silence at the start of each meeting... "Reports should be distributed, presentations should be presented." ... if a report primarily conveys information, then stories produce an experience... facts and stories can be …

On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

the Oxford Circus panic ... was amplified by social media.... Fear can be transmitted digitally as easily as it can physically—and that’s a problem because digital technologies reach everyone.... the English-speaking world is in the middle of a fear pandemic... Cognitive biases leave us ill-equipped ... Amygdala hijacks and warped media business m…

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