Curated Resource ( ? )

'Audience canvas': create an audience-first strategy | Media news

'Audience canvas': create an audience-first strategy | Media news

my notes ( ? )

the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business strategy...

'audience canvas'... to better understand who your typical target audience ... types of news content would resonate the most... how and when to deliver ... secure their long-term loyalty...

You have a reader either in the flesh or in your mind... their profile, commitments, interests, habits and technical literacy... apply that information to a set of editorial strategies... Start with 'verticals'... Next... 'news moments'... think about where the verticals correspond to those opportunities for news moments...

which platform would best deliver the combination of the two... how can you ... create specific story ideas which play into those scenarios?

Read the Full Post

The above notes were curated from the full post www.journalism.co.uk/news/audience-canvas-/s2/a748048/.

Related reading

More Stuff I Like

More Stuff tagged media, tool, content strategy, audience research, lean canvas, editorial

See also: Communication Strategy, Content Creation & Marketing, Content Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree