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'Audience canvas': create an audience-first strategy | Media news

'Audience canvas': create an audience-first strategy | Media news

my notes ( ? )

the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business strategy...

'audience canvas'... to better understand who your typical target audience ... types of news content would resonate the most... how and when to deliver ... secure their long-term loyalty...

You have a reader either in the flesh or in your mind... their profile, commitments, interests, habits and technical literacy... apply that information to a set of editorial strategies... Start with 'verticals'... Next... 'news moments'... think about where the verticals correspond to those opportunities for news moments...

which platform would best deliver the combination of the two... how can you ... create specific story ideas which play into those scenarios?

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See also: Communication Strategy , Content Strategy , Content Creation & Marketing , Communications Tactics , Media , Communications Strategy

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