'Audience canvas': create an audience-first strategy | Media news
www.journalism.co.uk
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the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business…

The Lean Startup Is Doing More Than Transforming Business, It’s Changing The World
medium.com
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it struck me how much more effective the lean startup process can be for an established firm. It’s much easier to do customer development when you already have loyal customers ... That’s what makes the ideas behind the lean startup so important. Whether you are a startup, an established company or a social enterprise, you need to identify a custom…

Everything You Ever Wanted to Know About Marketing Communications
medium.com
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A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.

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