Move Over Influencers, Here Come Curators - Ana Andjelic - Medium

indie bookstores are thriving. The keyword is curation: by default... local and community-oriented... know the taste ... mood of the neighborhood... a good model for the modern aspiration economy...having taste to know what to buy...

human curation... differentiator in fashion, food, travel, wellness, design, and an important value-add for tech platforms ...

Tsundoku ... having too many books to read... overflowing with options... We trust curators because... they spent time and effort in developing their expertise... seeped from the art world into the aspirational economy... Knowing where to go and what to do... in the modern aspiration economy, makes curators more important than influencers... Curation gives even mundane objects value by connecting them with a point of view, heritage, a subculture or purpose...

curators often ... anonymous ... boosting their cred... not after ... volume ... in their niches, it’s the quality of followers ... curators shape culture by becoming a source of inspiration for wider trends...For a brand (or a person) looking to become a curator, here are the 4 starting points: Define... business objective...point of view and the story you’re trying to tell (brand objective)... how you are going to convey this story (strategy)... an execution plan...

here are some of the mechanisms to select and organize items...Values.... (gender equality, sustainability, diversity)...Knowledge and expertise... Cultural moment/atmosphere... Story. Curation, by default, creates stories.... Hobby and interest... Trend and hype... Location... Personality or celebrity... Price... Heritage, ritual, and tradition