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Power to the people (on your audience team) » Nieman Journalism Lab

Power to the people (on your audience team) » Nieman Journalism Lab

my notes ( ? )

The most successful audience team members have a complete understanding of how the organization works... interpret a treasure trove of data and analytics about what people are searching for, what stories they like, and what stories are missing that special something

...audience development was everyone’s job and no one’s job at the same time... This will change... dedicated audience pros with authority in the newsroom... will understand the newsroom inside and out, navigating internal politics, roadblocks... understand their readers innately and advocate for them from within... bridge between business development and editorial... connect consumers with the journalism...

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