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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

my notes ( ? )

vertical video outperformed square video within the Facebook News Feed... as much as 68 percent less expensive in cost per view... Facebook outperformed Instagram in overall cost per click (CPC) within the feed...

But which format drives more engagement within the Instagram Feed? ... vertical video!...

organic DIY videos outperformed polished videos on both Facebook and Instagram... organic DIY videos ... 50 percent decrease in cost per 10-second video view ... unpolished smartphone imagery was up to 2x more effective at capturing their viewer’s attention.

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