Much of modern economic theory is based around a simple idea: Human beings maximize utility... To an economist, utility simply means how much people want something... tend to assume that utility is good... But what if the things people desire don’t bring them happiness?...
People seem to reliably seek out a few things that make them unhappy... people who deactivated Facebook ... happier afterward... higher levels of life satisfaction and lower levels of depression and anxiety...
One possibility is that social media acts like an addictive drug... another ... because they’re compelled by motivations other than ... happiness.
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See also: Online Strategy , Social Media Strategy , Content Creation & Marketing , Psychology , Social Web
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