Great Copy Solves a Problem. Focus on solving customer problems... If you don’t know what your clients worry about, pick up the phone... Your subject line and opening paragraph should tell the full story... newsletter bait to attract your subscribers toward your website ... A good CTA will help transform engaged subscribers into active customers...
Publish only when you have something interesting to share... include three interesting articles in your newsletter than five mediocre ones... Segmenting your lists will help you deliver the right message to the right people at the right time... test everything from subject lines to CTAs
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See also: Content Creation & Marketing