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Don’t Scoff at Influencers. They’re Taking Over the World

Don’t Scoff at Influencers. They’re Taking Over the World

my notes ( ? )

as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy ... media, politics, business...

the lessons they learned from performing on YouTube, Instagram, and TikTok will stick... regardless of where they end up... 21st century ... business moguls, politicians and media figures grew up chasing clout online and understand how to operate the levers of the attention economy.

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See also: Communication Strategy , Social Media Strategy , Content Creation & Marketing , Social Web , Politics , Communications Strategy

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