Overview: Content Creation & Marketing

“If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018. Particularly if you’re under 35."It’s early January, and so time to add to the slew of “What you should do in 2018” posts sloshing around the Net.

Reuters designed a social monitoring tool, the Reuters News Tracer, which can identify events that are breaking on Twitter, analyzing millions of tweets with almost 80 percent accuracy.

I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.

The short-term, dopamine-driven feedback loops that we have created are destroying how society works....exploit[s] a vulnerability in human psychology” by creating a “social-validation feedback loop”... you don’t realize it, but you are being programmed

The EU Lobbyist's quick guide to "influencers"

Even in a world where people increasingly get news from social media, the professional news media is still seen as largely to blame for low trust... Reuters Institute for the Study of Journalism examines the underlying reasons for trust and distrust ...Bias, spin and hidden agendas come across as the main reasons...perceived decline in journalisti…

Engaging Europeans with the EU requires a new Brussels Bubble culture - fourth of several posts written in reaction to Luc van den Brand’s Reaching out to EU Citizens: A New Opportunity.

The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity

Writing a report full of recommendations? Watch out for these 5 classic mistakes.- first of four posts written in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity.

Write a summary in a sentence or two at the start. Proceed straight to the recommendations, followed by the arguments for and against... Derek Sivers offers similar advice: to hone your writing, hire a translator.

“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

“fake news”... is grossly inadequate to explain the nature and scale of the problem... is being used by politicians... against the fourth estate and an excuse to censor free speech... There are four distinct motivations ... political, financial, psychological (for personal satisfaction) and social (to reinforce our belonging to communities or “tr…

Saying goodbye to my oldblog on my old platform’s 10th birthday.

A Mathematical Journey Into How Medium Payment [Probably] Works for Premium Authors

"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business

how do we put the genie back in its bottle? Here are three approaches... If the first model leaves it to the legislator and ultimately the courts to decide what constitutes fake news, the second outsources responsibility to social media.... Instead of killing the story, you surround that story with related articles so as to provide more context a…

outrage explodsd... because it allowed us to make the story about ourselves... we could effortlessly and instantaneously join a global conversation... attracted more agreement from our following than resentment, and invigorated our social capital. We were putting our best face forward, aligning ourselves with an ethical and moral high ground, virt…

Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content... the more content you collected, the harder it was to manage... machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think …

exposing agents to the possibility of fake news can be an effective way to curtail the spread of fake news in social networks. Our results also highlight that information about the users' private beliefs and their social network structure can be extremely valuable to adversaries and should be well protected.

Communities for Newsroom - Guides on: Manage ModerationUse Smart MetricsBuild Newsroom Skills

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

“The website and the apps are based on the rhythm and structure of the newsletter now.”... daily briefing... published as an email newsletter, in Føljeton’s app, and on its website...features a mix of original reporting that focuses on a single topic each week ... cultural writing, an editorial, and curated links... (USD $7.55) per month... When …

We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…

our analysis shows that social media use is clearly associated with incidental exposure to additional sources of news ... with more politically diverse news diets... The algorithms, of course, continually change... More sources does not necessarily mean more diverse... the majority in most countries and in most groups do not use sources from a…

The key to success, he says, is meeting your audience where they are. If you can relate to them, you can make them excited about anything... the people who are actively hostile to science. They pose the greatest challenge. But I’m not waking up saying ‘How can I get these people?’ I’m just offering what I do... My radio show, StarTalk probably ..…

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

Vaccine denial is dangerous... you might think it would be of the utmost importance to try to talk some sense into these people. But there's a problem: According to a major new study in the journal Pediatrics, trying to do so may actually make the problem worse.

Relevancy is one of the best practices for influencer marketing. The second thing is that it’s useful.... have influencers participate in programs that create something useful for potential customers... Co-creation makes it a lot more interesting for the influencer... more likely that they will participate... it was human.... about people, not ne…

the best gift the publishing industry could hope for... digital advertising technology that will be most frozen by limitations - and that is good news for content makers... collection and processing of the kind of data essential to ad targeting must now be explicitly consented to by readers. Furthermore, consumers will have the right to erase data…