At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium
Technology is hijacking our minds and society.... we are advancing thoughtful solutions to change the system... Try these simple changes to live more intentionally with your devices.
When in doubt, blame the robots. Facebook ... has proposed a familiar solution: f the algorithm has failed, let’s just build a better algorithm.... the focus on the software misses the point ... the Internet has failed as a public forum.... Perhaps we wouldn’t still be defending this failed experiment if it wasn’t so stunningly profitable... highl…
these technologies ... kind of a denial-of-service (DoS) attack on the human will. Our phones are the operating system for our life. They keep us looking and clicking... wears down certain capacities, like willpower... repeated distractions lower people’s effective IQ by up to 10 points... over twice ... that ... from long-term marijuana usage....…
Decades of studies have demonstrated a positive correlation between writing (particularly journaling) and health.... lower blood pressure, improved immune function, and fewer visits to the doctor... better relationships, improved memory, and more success at work... therapists often use journaling to get their patients to better understand how part…
uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …
undoing radicalization is not as simple as filling people’s heads with “accurate” facts. A radicalized person will not — cannot — accept them... you need to first make the radicalized person... capable of not feeling threatened, unsafe, and wounded ... It’s very, very hard. It takes social bonds to be restored somehow — oft through therapy, educat…
Facebook and Twitter... algorithms ... are off limits ... almost impossible to monitor... make millions of what amount to editorial decisions, pumping out content without anyone fully understanding what is happening... opaque and slow to be discovered... government should require social media platforms ... open application programming interface.…
the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …
What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …
the response from the platforms is the equivalent of politicians’ “hopes and prayers” after a school shooting... irrefutable proof that these actors are leveraging social media ... to force divisive and often false narratives into our public discourse... Twitter, Facebook, and Google have not taken a more ambitious approach to stopping abuse of…
Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
Fake News is suddenly on the boil in the Brussels Bubble. Here are some ideas I brainstormed earlier this week. Comments welcome.
“If your job consists of Tweeting for someone else, you owe it to yourself to think of something else in 2018. Particularly if you’re under 35."It’s early January, and so time to add to the slew of “What you should do in 2018” posts sloshing around the Net.
Reuters designed a social monitoring tool, the Reuters News Tracer, which can identify events that are breaking on Twitter, analyzing millions of tweets with almost 80 percent accuracy.
I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.
The short-term, dopamine-driven feedback loops that we have created are destroying how society works....exploit[s] a vulnerability in human psychology” by creating a “social-validation feedback loop”... you don’t realize it, but you are being programmed
The EU Lobbyist's quick guide to "influencers"
Even in a world where people increasingly get news from social media, the professional news media is still seen as largely to blame for low trust... Reuters Institute for the Study of Journalism examines the underlying reasons for trust and distrust ...Bias, spin and hidden agendas come across as the main reasons...perceived decline in journalisti…
Engaging Europeans with the EU requires a new Brussels Bubble culture - fourth of several posts written in reaction to Luc van den Brand’s Reaching out to EU Citizens: A New Opportunity.
The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.
Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity
Writing a report full of recommendations? Watch out for these 5 classic mistakes.- first of four posts written in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity.
Write a summary in a sentence or two at the start. Proceed straight to the recommendations, followed by the arguments for and against... Derek Sivers offers similar advice: to hone your writing, hire a translator.
“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…
“fake news”... is grossly inadequate to explain the nature and scale of the problem... is being used by politicians... against the fourth estate and an excuse to censor free speech... There are four distinct motivations ... political, financial, psychological (for personal satisfaction) and social (to reinforce our belonging to communities or “tr…
Saying goodbye to my oldblog on my old platform’s 10th birthday.
A Mathematical Journey Into How Medium Payment [Probably] Works for Premium Authors
"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business
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