A Bank Makes People Cry, Johnnie Walker Bets On Jude Law: The Top 5 Ad
www.fastcompany.com

When you’re pitching a luxury product, one rule of thumb is to surround it with other luxury items. ... “A Gentleman’s Wager,” ... a fun, classy-looking short... none of it has the icky feel of a sales pitch.

21/02/2020
The Cost of a Clap
medium.com
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A Mathematical Journey Into How Medium Payment [Probably] Works for Premium Authors

AI will fundamentally change how we manage content | TechCrunch
techcrunch.com
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Content management is about to undergo a foundational shift as artificial intelligence and machine learning bring long-sought order to enterprise content... the more content you collected, the harder it was to manage... machine learning algorithms actually work better with more data, and that has the potential to fundamentally alter how we think …

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails
medium.com
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Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked.

Crowd-sourced storytelling
mashable.com
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Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…

Calculating the production of high-quality content
blog.gathercontent.com
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So I’ve been building a little calculator that is a bit more user friendly than my Google spreadsheet. - Calculating the production of high-quality content - GatherContent: A blog about content strategy and development

Building context into a story: WaPo's experimental “Knowledge Map”
www.niemanlab.org
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"How the Islamic State is leaving tech companies torn between free speech and security is a labyrinthine topic... Today’s 8,000-word-plus story on the subject, part of The Washington Post’s “Confronting the Caliphate” series, comes with the background knowledge and context right in the story itself... Knowledge Map, appears as highlighted links…

The FT’s first head of audience engagement
www.niemanlab.org

We are thinking about how to optimize our content from its very conception... we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content fr…

Content, Forever
tinysubversions.com

Got some time to kill and want to read a meandering essay by an algorithm with a short attention span? Tell us how many minutes you want to spend reading and a starting topic, and we'll whip something up.

09/06/2015
Why bitcoin should replace the like button — Medium
medium.com
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If the market can express more directly which content is in high demand, more of that content will be created. But there is missing a simple and convenient way for the consumer to value the everyday content they consume

08/06/2015
Publishers treating enewsletters as a platform
digiday.com
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If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

Why Create a Culture of Storytelling? | Mitch Ditkoff
www.huffingtonpost.com
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"People bond. Barriers dissolve. Connections are made. Trust increases. Knowledge is transmitted. Wisdom is shared ... a deep sense of interdependence is felt... If you are part of an organization, no matter what it's shape or size, it's time for some meaning making ... by creating engaging opportunities for everyone, from mail room to board ro…

Will semantic cards will replace the URL as the web’s sharing mechanism?
medium.com
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Cards are bite-sized, self-contained, interactive units of graphical real estate presented within digital apps... cards are mostly used within apps to present information and provide interactive functions ... Things get a lot more fun, however, once cards can be shared between different apps.... The Guardian provides cards on Google Now ... [wh…

GE's Digital-Content Hub on - and by - Quartz
adage.com
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"Publishing partners have built best-in-class agency capabilities in house... brands and their media-buying agencies are going to publishers, emboldened by larger budgets, to create large-scale interactive ads with graphics, video and text.... "ours is a story that requires more than an ad. Content helps them explain the technology behind th…

The state of storytelling in the internet age
medium.com
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Great "best of times, worst of times" piece on storytelling. Not just worth a read, it's worth learning the formula. An example: "Our access to knowledge and stories has never been greater, and it’s growing every day.... "21 things only a 90s kid can appreciate” will probably get 50 times more traffic than a post about climate change or political…

The Surprising Scientific Secrets Of Shareable Content
blog.bufferapp.com
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"All interesting theories are an attack on the taken-for-granted... We accept beliefs that align with our biases, but reject the value of these findings. Why? Because they don’t teach us anything new. In order to grab the attention of an audience, you must make a proposition that negates an accepted one."

Russia: half-hearted EU propaganda no match for robust policies
euobserver.com
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"a year after Russia swallowed Crimea, the EU is moving into the propaganda business in a bid to win an information war it is currently losing... the EU’s spin-team is to be largely made up of the same civil servants who have so miserably failed to convince the bloc’s own citizens of the benefits of Europe. Having worked with EU officials for alm…

30/03/2015
10 Content Marketing Buzzwords You'll Hear Way Too Much
contently.com
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From 360-degree to Buzzwedge, a guide for the perplexed: - 10 Content Marketing Buzzwords You'll Hear Way Too Much At SXSW

3 tips for understanding science journalism
www.cjr.org
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"One of the most frustrating things about reading (or listening to) science journalism is trying to resolve contradictory claims. Coffee is good for you; no, it’s bad for you... Eating meat is good for you; no, don’t eat meat! Some people, like many of those who oppose vaccines, ease the tension by deciding that science is all relative—just a ma…

Times' Attack on Wearables Is an Attack on Science
www.wired.com
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Good reading for anyone communicating on an issue like science - or indeed the EU: "The problem is that he delivered his argument by targeting the most admirable hallmark of the scientific method: uncertainty in the face of incomplete evidence. And that makes his essay a pernicious attack on science itself. Bilton’s argument follows a familiar f…

What is a Content Marketing Roadmap?
www.linkedin.com

"A Content Marketing Roadmap (CMR) is a strategy and game plan for content production and publication, usually for a three-month period. Its purpose is to take the guesswork out of blogging and lead generation and to, with every piece of content written and published, be working toward a goal." - What is a Content Marketing Roadmap? | Amanda Shaw…

From Storyboarding to Storytelling
blog.appinions.com

"many marketers have a problem getting out of the corporate-agenda mentality. Especially when it comes to producing content that will resonate with their audience and be shared by their audience. Storyboarding is a fantastic way to get to storytelling... storyboarding is likely to unveil epiphanies that lead to your storytelling... allows you t…

Why BuzzFeed is the Most Important News Organization in the World
stratechery.com
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"the Internet has dismantled newspaper’s geographic monopoly & business model ... & also upended the core assumptions underlying the actual journalism ... BuzzFeed as an organization has been figuring out what works online for over eight years now, and while “The Dress” may have been unusual in its scale, its existence was no accident... BuzzFee…

Zero-hours contracts in four charts
www.theguardian.com
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A typically good piece of data journalism from Guardian's Datablog: "The number of people employed on zero-hours contracts reached 697,000 in the fourth quarter of 2014. See the characteristics of people employed on zero-hours contracts in four charts " - Zero-hours contracts in four charts | News | The Guardian

Google wants to rank websites based on facts
www.newscientist.com
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"the system ... counts the number of incorrect facts within a page ... by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings." - Google wan…

On convening a community
www.niemanlab.org

Good case study, concluding with observations on the role of journalists which also apply to government communicators: "An engaged journalist's role in the 21st century is not only to inform but to bring readers directly into the conversation through... real-time coverage, alternative story forms, crowdsourcing, beat blogging, user-generated co…

Speed Up Content Creation
blog.hubspot.com
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"...the trick with content marketing is that it's a long game.... it can take months to build a backlog of great, search-friendly content.The great thing is, once that content's written, it'll work for you over time by accumulating traffic and generating leads... I’ve been inspired by BuzzFeed and other popular online content platforms, whose les…

Storytelling as a political game (hilarious)
bethepresident.today

"This interactive project lets you step into the shoes of the president of Azerbaijan and assess how the decisions you make influence your popularity in the country" - President for a day, via https://www.journalism.co.uk/news/online-storytelling-ideas-from-hackastory-hackathon/s2/a564037

App offers new way to consume online journalism - The Journalism Biz
www.thejournalismbiz.com

Good overview of Circa's approach: "A new model for online journalism is emerging, focusing on the atomization of news stories into “bite-sized chunks” of information aimed at mobile audiences."

How Salon tamed the trolls and saved its online comments
digiday.com
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" online comments can be worth having, if the publisher puts the work in." Excellent case study. Found this stat particularly interesting: "Users who log in, which is required if you want to comment, view seven pages per session on average, while non-registered users make it to only 1.7" I'd suggest that users who both view 4 times as much conte…

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