or
or
or
Tags

Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Why People Fall For Conspiracy Theories | FiveThirtyEight
fivethirtyeight.com

"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…

Why We’re Freaking Out About Substack | by The New York Times | The New York Times | Medium
medium.com
Card image

"the new media economy promises both to make some writers rich and to turn others into the content-creation equivalent of Uber drivers" with most of the top writers making "seven-figure sums from more than 10,000 paying subscribers".Talent making money direct from audience is not limited to journalists on substack: try "a…

Writing can improve mental health – here's how
theconversation.com
Card image

"more than 200 studies that show the positive effect of writing on mental health... but researchers don’t completely agree on why or how".One idea: "safe, confidential way to disclose emotions that were previously bottled up". But "recent studies show an increase in self-awareness ... could be the key". Turn your att…

The Death of Instagram Influencer Lee MacMillan Shows that Social Media Needs to Stop
medium.com
Card image

Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

Eloquent
eloquent.works

The first step in personal knowledge management is capturing ideas outside of your head... ideal quick capture tool is frictionless and easy to adopt without disrupting your flow. Eloquent is a tool developed for learners and knowledge workers to seamlessly capture information in-context and connect it to their knowledge bases.

06/06/2021
About Ghost - The Open Source Publishing Platform
ghost.org
Card image

"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

Trump deplatforms himself
www.platformer.news
Card image

Trump pulled the plug on his blog which, "On its last day... received just 1,500 shares or comments on Facebook and Twitter — a staggering drop for someone whose every tweet once garnered hundreds of thousands of reactions... Trump’s blog peaked at 159,000 social interactions ... on his blog’s first day." Downhill from day one.While his …

The Memex Method. When your commonplace book is a public | Cory Doctorow
doctorow.medium.com
Card image

One of my favourite writers (offline and online) on his personal content strategy, first taking aim at the "tawdry and mercenary" version of "“why writers should blog”... the story goes, “and build a brand ... to promote your work.” Virtually every sentence that contains the word “brand” is bullshit, and that one is no exception.&qu;…

Even LinkedIn Is Overrun by Influencers | Index
index.medium.com
Card image

This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
www.vice.com

A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…

‘Belonging Is Stronger Than Facts’: The Age of Misinformation - The New York Times
www.nytimes.com
Card image

"social and psychological forces that make people prone to sharing and believing misinformation ... are on the rise" - not so much created by bad actors, but exploited by them. Why?“cognitive and memory limitations, directional motivations to defend or support some group identity or existing belief, and messages from other people and pol…

The Case for Democratizing Links in Education | by Bridgit — The Internet of Ideas | Medium
bridgitnow.medium.com
Card image

"Bridgit extension enables users to organize, share, and ultimately monetize their research... to create bridges that connect ideas on web pages (represented by content snippets)... any Internet user can connect information on an idea-to-idea basis that aggregates into an Internet of ideas ... A bridge is a bi-directional, co-locatable conc…

How to Reach and Sell to Early Adopters
content.buysellads.com
Card image

early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

The Hierarchy of User Friction | Sachin Rekhi
www.sachinrekhi.com
Card image

"User friction ... prevents a user from accomplishing a goal in your product... three levels: interaction friction, cognitive friction, and emotional friction"Interaction friction: do usability testing."When cognitive load is high ... there is significant cognitive friction ... encompasses all aspects of the experience that result …

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
www.sachinrekhi.com
Card image

"the most efficient way to operate during the earliest phases of a startup lies in between a formal business plan and unstructured iteration... documenting your initial product/market fit hypotheses, systematically validating each of the most uncertain hypotheses, and continually iterating on and updating [them] ... through customer validatio…

Rahul Vohra Shares Superhuman's Product Market Fit Framework & Tool
firstround.com
Card image

How to measure & optimise for product/market fit? Use this leading indicator: "just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.” " You need at least 40%.Article goes through the process step by step, and comes with an interactive tool:A) Ask people who&…

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
Card image

One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

WriteFreely
writefreely.org
Card image

Reach outside your own site with federation via ActivityPub. WriteFreely lets anyone on Mastodon, Pleroma, or any ActivityPub-enabled service follow your blog, bookmark your posts, and share them with their followers. See how it works.

Decentralized Social Networks vs. The Trolls - ConfTube
conf.tube
Card image

After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

Meet GPT-3. It Has Learned to Code (and Blog and Argue). - The New York Times
www.nytimes.com
Card image

"GPT-3 ... generates tweets, pens poetry, summarizes emails, answers trivia questions, translates languages and even writes its own computer programs, all with very little prompting"It's surprised a lot of AI researchers, but also "often spews biased and toxic language" and isn't always convincing. It's a univers…

24/12/2020
Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
Card image

roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

Featured visualizations of Wikipedia
seealso.org
Card image

a collection of our favorite visualizations, infographics, and other projects built on open data from Wikipedia and other Wikimedia projects

ClusterBall
www.chrisharrison.net
Card image

Approach to visualising Wikipedia category pages and their interconnections.

Post-Alpha Feature: Simplifying Zettelkasten by working out loud
mathewlowry.medium.com
Card image

What did I learn about learning as I explored using Zettelkasten idea and knowledge management to write five newsletters about disinformation in the 2020 US elections?

50 Resources and five editions later (US2020 Disinformation news, ed. 5)
mathewlowry.medium.com

What did I learn from Hubbing 50 resources and writing five editions on disinformation during the US elections?

Evaluating contradictory foreign interference allegations in the 2020 U.S. election | by @DFRLab | DFRLab | Oct, 2020 | Medium
medium.com
Card image

DFRLab’s Foreign Interference Attribution Tracker (FIAT) database (see Interference2020.org) "captures allegations of foreign #us2020 interference... and assesses their credibility, bias, evidence, transparency, and impact".80 allegations were catalogued: a "sharp increase from 2016... vary widely in their evidence and objectivity, …

How Some Conservatives Have Switched to Parler, Rumble and Newsmax (FN)
www.nytimes.com
Card image

Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.

More than 8 in 10 Trump voters think Biden’s win is not legitimate - The Washington Post
www.washingtonpost.com

Trump's delegitimisation disinformation campaign bears fruit: while 60% of those polled by Economist/YouGov thought Biden legitimately won:86% of Trump voters said he hadn’t, with 80% saying he shouldn’t concede, and most thinking the courts will overturn the resultsover 75% think there was sufficient fraud to influence the outcome - although…

Facebook Manipulated the News You See to Appease Republicans, Insiders Say – Mother Jones
www.motherjones.com
Card image

When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…

Facebook Quietly Suspended Political Group Recommendations Ahead Of The US Presidential Election
www.buzzfeednews.com
Card image

"Facebook quietly stopped recommending that people join online groups dealing with political or social issues", and will "assess when to lift them afterwards, but they are temporary." This part of the Facebook's AI plays a key role in pushing "people down a path of radicalization... groups reinforce like-minded views …

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.