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Evidence & Policy insights during the COVID-19 Pandemic
evidenceandpolicyblog.co.uk
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COVID-19 pandemic is shining a light on the roles that evidence and expertise can play in policy ... Epidemiological data ... reviews of evidence ... assessments of social ... impacts, and more... all competing for policy attention ... can lead to competing narratives... a sense of confusion...policy is necessarily political and evidence does not…

Yuval Noah Harari on what 2050 has in store for humankind | WIRED UK
www.wired.co.uk
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the best skill to teach children is reinvention... the author of Sapiens reveals what 2050 has in store for humankind...once technology enables us to engineer bodies, brains and minds... We don’t know what people will do for a living, we don’t know how armies or bureaucracies will function...too many schools focus on cramming information. In the p…

Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
ssir.org
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Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

How Europe’s biggest media company infiltrated the EU – POLITICO
www.politico.eu
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the Commission had joined forces with one of Europe’s most powerful foundations to keep the European debate on track "... developing new ways and instruments to reach and engage the public”... the Bertelsmann empire is stepping into the breach. With its staunchly pro-European ideals, deep pockets and broad reach ... could end up giving Europe’s a…

Selling the Green New Deal With Positivity
medium.com
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We’ve been taking the wrong approach to communicating about climate change... even climate-denying, anti-scientific, messianic nations like the United States are quietly preparing ... not at how to mitigate climate change, but how to prepare for its inevitability. We’re building walls ... to block tomorrow’s climate refugees... alienation verging …

How Advertising’s Killing Itself – Eudaimonia and Co
eand.co
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Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

Don’t poison the hearts and minds you’re trying to win
medium.com
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Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity

WTF is identity?
digiday.com
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Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity...  In this report you’ll learn:  - What it takes to create a persistent individualized identity that crosses platforms and screens  - How brands and agencie…

Coming home…to strategy
changingtheterms.com
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embracing and sharing the power of communication strategy much more broadly to help drive results and performance... supporting practitioners and clients to rediscover communication strategy as a source of real advantage.... the opportunities available to use targeted, intelligent approaches to getting the right people talking with the right info…

Storylining: the best-kept secret of successful strategic communication
www.steveseager.com
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Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

Everything You Ever Wanted to Know About Marketing Communications
medium.com
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A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.

Is There a Narrative Vacuum Surrounding Climate Change?
nautil.us
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Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…

Public media in Europe gets creative with digital news
www.niemanlab.org

not necessarily easy to get buy-in from the organization... different parts of the organization are responsible for their own little bits so you can’t always do it within your own team.

An effective communications strategy must be connected to other strategies
medium.com
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An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

Public Service Bots Should Support the Open Web
chatbotsmagazine.com
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3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

Legendary Physicist David Bohm on the Paradox of Communication, the Crucial Difference Between Discussion and Dialogue, and What Is Keeping Us from Listening to One Another
www.brainpickings.org
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what happens in a cultural ecosystem where the hearer has gone extinct and the speaker gone rampant?... so much of our communication today is defined by a rather ungenerous unwillingness to listen coupled with a compulsion to speak.

Why Spiegel thinks Community is the killer app for EU Communications (Top3ics, Feb 13)
mathewlowry.myhub.ai

Three articles unpacking the relationship between community, communications, content and EU communications.

The Vast Funding Machinery of the European Union - SPIEGEL ONLINE
www.spiegel.de
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EU money flows from Brussels into thousands of projects and ideas. Why does nobody notice?... some of the worst storytellers happen to be located in Brussels ... majorities in society and the media believe that the European Union belongs in the dustbin of history... eternal Brussels congresses where elitist Eurocrats engage in nothing but myopic …

Everyone's talking but no-one's listening: it's time to reclaim the art of communication
theconversation.com
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real dialogue seems to have given way to parallel monologues, paired with an inability to actively listen... Rhetoric teaches the art of using persuasive tools... resolving disagreement through measured agreeable discussion, known as the dialectic method... In 1922... "communication can by itself create a community". This early definition was clo…

Ursula K. Le Guin on the Magic of Real Human Conversation
www.brainpickings.org
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Every act of communication is an act of tremendous courage in which we give ourselves over to two parallel possibilities: the possibility of planting into another mind a seed sprouted in ours and watching it blossom into a breathtaking flower of mutual understanding; and the possibility of being wholly misunderstood...two people together can mutua…

No one should have the word ‘strategy’ in their job title
qz.com
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the distance between strategy and execution is unfathomably wide for most businesses and executives... Strategy people too often have ideas that aren’t rooted in the reality of the operations. And operations people too often aren’t invested in executing the plans that the strategy people craft for them.... saying a specific individual is responsi…

My EuroComm2016 Rapido on the Future of Communications
mathew.blogactiv.eu
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What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week

Institutional communications: strategy & tactics
mathewlowry.myhub.ai

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

Tested & approved: communication strategy development process
mathewlowry.myhub.ai

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

06/02/2016
Towards a 21st century EU Communications Strategy
mathew.blogactiv.eu
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“Europe’s leaders... working within a EUropean context, but answering to voters who see issues from national perspectives… With independent journalism looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move...

7 Tech Trends Chief Communications Officers Should Track in 2016 | Bob Pearson | LinkedIn
www.linkedin.com

blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

How do you organise communications skills?
mathew.blogactiv.eu
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The number and diversity of communications skills needed to implement a communications strategy never stops growing. How are you organising them?

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