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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

How to Improve Your Creative Thinking - Superorganizers - Every
every.to
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from Alice Albrecht, who "runs re:collect, a startup building an AI-powered thought partner:... advances in AI and cheaper compute lower the bar for getting from a creative idea to a final output... though, we still need to provide the initial seed... and ... judge whether we’re heading in the right direction. We’re still the creative direct…

How Mermaid diagrams work in Obsidian
medium.com
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Mermaid lets you "creating diagrams using simple markup language... for quickly jotting down a sequence of steps or a set of interconnected relationships. The above diagrams are created with just a couple of lines of code. Other types include pie charts, sequences, gantt, etc.

Visualising with Obsidian
www.sarman.work
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David's "journey trying to visualise relationships in my Obsidian notes" passed via various approaches, including d3, as he tried to create diagrams encapsulating relationships between nodes.He then stumbled upon the obsidian-excalidraw-plugin ... [which] automatically generate Excalidraw diagrams with its Excalidraw Automate featur…

Bing Is a Liar—and It’s Ready to Call the Cops
www.motherjones.com
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When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…

The Expanding Dark Forest and Generative AI
maggieappleton.com
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Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…

Manton Reece - Micro.blog Mastodon
www.manton.org

"Micro.blog can now cross-post to a Mastodon user account... Your custom domain on Micro.blog can now be ActivityPub-compatible, so that you can follow and reply to Mastodon users directly on Micro.blog ... someone can follow your blog posts".As a result "you can consolidate your identity and posts back to your own blog at your ow…

Get Access to Part of My Brain
www.nateliason.com
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Proof that one of the myhub revenue streams exists: "pay once, and you get lifetime access to my growing list of notes from the books I’m reading. If you went out and bought all of these books, you’d pay around $3,000. If you then spent the 3-6 hours reading each book, and 1-2 hours taking notes on them, it’d take you anywhere from 800 – 1,60…

Who’s doomed, according to ChatGPT
mathewlowry.medium.com
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"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

The Mechanical Professor
oneusefulthing.substack.com
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ChatGPT... is going to change our world much sooner than we expect, and much more drastically

The Age of Social Media Is Ending
www.theatlantic.com
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"It’s never felt more plausible that the age of social media might end—and soon."Provocative article, looking at the past 20 years as social networking evolved into social media - as I put it back in 2016, the evolution from social media (social as adjective) to social media, where the emphasis is on the noun."A social network is an…

Integrate podcasts into your second brain with speech-to-text
mathewlowry.medium.com
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A short experiment on getting the most out of podcasts by using speech-to-text engines to create rtanscripts. TL:DR:Welder’s excellent and free; Otter.ai’s got some amazing features, but it’s pricey; just forget Google.

Proof of concept: AI-supported knowledge management
mathewlowry.myhub.ai
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A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.

Thinking becoming about thinking to harness the power of knowing what you don’t know (YANSS)
youarenotsosmart.com
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A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…

The Future of Search Is Boutique | Future
future.a16z.com
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Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

decentralized-social-networks
tinysubversions.com

Pretty good explanation of ActivityPub from Darius Kazemi: "ActivityPub describes ways for social network sites to talk to each other... [from] sites like Facebook, Twitter, YouTube, Snapchat... [to] New York Times ... Spotify. Basically any site where individual "users" create content and other people can subscribe to it could be A…

Roaming through contexts with Roam: How I use it - strategic structures
www.strategicstructures.com
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A "How I use it" from Ivo. "Roam changed the game [by] ... treating the data as a graph ... [and] allowing blocks to quickly be nested, referred to, embedded, created from a piece of text in a block, appear in the sidebar, being searched and queried".Ivo developed a way of ontologising his Roam graph: "In the context of a…

Personal Knowledge Management is Bullshit
www.otherlife.co
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"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

Timeline of World History – UsefulCharts
usefulcharts.com
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To everyone who's ever asked "what's that poster to your left of your desk?", I bring you UsefulCharts' Timeline of World History, which came embedded in their eponymous book, received last Christmas."covering 3300 BCE - present... displays all the major empires, kingdoms, and civilizations throughout history in a sid…

Visual tools for transforming information into knowledge - YouTube
www.youtube.com
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A video presentation "based on David Hyerle's book Visual Tools for Transforming Information into Knowledge". Some key points:written notes and verbal information present knowledge linearlymismatch with our brain, which must convert this linear stream into a mental map - major effort. images are fast to convey, but low on detail mix…

Peripheral vision | A reading inbox to capture possibly-useful references | Beware automatic import into the reading inbox
notes.andymatuschak.org

Interesting colection of notes from Andy Matuschak:Peripheral vision: "My physical workspace is full of subtle cues... together give me a kind of “peripheral vision”: when I’m doing one thing, it’s easy for me to fluidly notice other nearby things... Software systems, by contrast, often lack this kind of peripheral vision.". I started he…

Chatting with glue - a comic on possible future of chat interfaces
a9.io
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Great example of the use of comics to explain some of the more arcane aspects of information and interaction design,

05/12/2021
5 more things to know about trust — TigTech
www.tigtech.org
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"5 interesting things ... distilled from a helicopter view of trust from various branches of psychology, sociology, behavioural science and Responsible Research and Innovation."focus on others: "perhaps similar to love and happiness, the more doggedly trust is pursued for its own sake, the more elusive it may become", so turn y…

Anti-marketing | Work with the garage door up | Working on niche, personally-meaningful projects
notes.andymatuschak.org

Another echo of one of my recent posts (Simplifying Zettelkasten by working out loud), but almost certainly published before: "One of my favorite ways that creative people communicate is by “working with their garage door up,” ... giving a lecture about the problems you’re pondering in the shower; it’s thinking out loud".Essentially this…

morning writing practice | daily routine | Daily log | Note Taxonomy
notes.andymatuschak.org

Andy Matuschak's daily routine and content strategy appear similar, but much more complex, than my own. It starts with something we share: "When my days don’t go well, it’s often because something derailed me in the morning, and I never really got back on track", and manages his day so that he spends the first two hours of the day f…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Now it’s easier to tailor Flipboard to your interests
www.fastcompany.com
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Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Mark Zuckerberg is betting Facebook’s future on the metaverse - The Verge
www.theverge.com
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An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding v…

Wisdom, Truth and Falsehoods: are we in Plato’s Cave? - EU vs DISINFORMATION
euvsdisinfo.eu
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Looking at disinformation "from a technological angle ignores that disinformation is an idea", so "we asked what the greatest thinkers in the history of philosophy would make of disinformation".Starting with Plato, writing when Athens was socially and politically turbulent, caused by a new invention: writing and reading. Plato…

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