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Overview: Communications Tactics

Relevant resources

Want to Start a Collaborative Journalism Project? We’re Building Tools to Help. — ProPublica
www.propublica.org
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open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…

The Information Age Is “Weaponized”
extranewsfeed.com
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many activists working to create positive change ... seem to think that if they just get their ideas to “go viral” they will ... dominate the discourse. The great lie of this approach is that no singular discourse exists! Each community is now capable of building consensus with itself, where the like-minded talk to others like themselves while fo…

How Medium’s Curation, Distribution and Paywall Systems Work for Writers
blog.medium.com
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We don’t charge for hosting, we never put ads on your content or share your data, and we will only put your story behind the Medium paywall if you choose to take advantage of Medium distribution beyond your followers.... We recommend stories to millions of Medium readers every day on our personalized home page, in our email digests, and in our mob…

27/02/2019
The Greatest Sales Deck I’ve Ever Seen – The Mission – Medium
medium.com
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led prospects through the following five elements, in precisely this order: #1. Name a Big, Relevant Change in the World... the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.... most pitch advice ... is to start with “the problem.” When you assert that your prospects have a problem, you put …

Signal v Noise exits Medium – Signal v. Noise – Medium
medium.com
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Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization... With the new take, we’re also trying to bring more of a classic SvN style back to the site.…

Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure | Technology | The Guardian
www.theguardian.com
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In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... W…

AR Will Spark the Next Big Tech Platform—Call It Mirrorworld
www.wired.com
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every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld... the next great digital platform...We will interact with it, manipulate it, and experience it like we do the real world... Eventually we’ll be able to search physical space as we might search a text... hyperl…

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter
www.poynter.org
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we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and e…

No thank you, Mr. Pecker – Jeff Bezos – Medium
medium.com
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Rather than capitulate to extortion and blackmail, I’ve decided to publish exactly what they sent me, despite the personal cost and embarrassment they threaten.

18/02/2019
Games and the Design of Optimal Human Experience
medium.com
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Games are optimal forms of human experience... Raph Koster’s A Theory of Fun for Game Design.... is a fascinating exploration into human nature, evolutionary theory, and the design of optimal human experience... argues that fun is the experience of developing mastery... learning cannot be anything but fun... ... The best games are fun because the…

Australian Government Design System
designsystem.gov.au
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The Australian Government Design System provides a framework and a set of tools to help designers and developers build government products and services more easily.

The Drama of Rules: What Storytelling Can Teach Us About Human Nature
medium.com
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Stories are a cultural universal — there isn’t a single country... that isn’t steeped in stories and storytelling. If something is universal, there’s a good chance it’s the product of evolution, not culture... stories, despite all their variety, contain some common essence ... Think of the structure as a bony skeleton that we rarely notice…stories…

Persuasive Maps
persuasivemaps.library.cornell.edu
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“persuasive” cartography: ​more than 800 ​ maps intended primarily to influence opinions or beliefs... rather than to communicate geographic information... a variety of persuasive tools ​, including​ allegorical, satirical and pictorial mapping; selective inclusion; unusual use of projections, color, graphics and text; and intentional deception...…

Creating Immersive Learning Experiences
arvrjourney.com
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Tour Creator... easily allows anyone to create interactive content in Virtual Reality... Users simply search across Google Street View for their desired locations — or upload their own 360-degree photos — and easily stitch that content together to form “scenes” to which they can add various interactive elements

06/01/2019
Framing Reward is as Important as Reward Itself
medium.com

Instead of asking, “What rewards should we give away?” ask “How should we give away a reward?” ... how the reward is framed, and the steps customers must take ... the endowed progress effect: We’re more committed to completing a goal when we have made some progress... LinkedIn, where I can gauge my “profile strength,” is similar. My profile is n…

The Scientists Who Make Apps Addictive
medium.com
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The most important nine words in behaviour design...“Put hot triggers in the path of motivated people.”... upfront deliveries of dopamine bond users to products...Instagram lets you try 12 different filters... transaction is emotional... you get to feel like an artist... “Make people feel successful... Give them superpowers!”... the triggers ar…

Want to Improve Your Customer Experience? Teach Your Team to Tell Better Stories
www.inc.com
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Bezos and his team ... removed PowerPoint ... Instead, they distribute six-page narrative-based memos, that all attendees read in silence at the start of each meeting... "Reports should be distributed, presentations should be presented." ... if a report primarily conveys information, then stories produce an experience... facts and stories can be …

Change My View Does Not Allow Rudeness or Hostility
www.theatlantic.com
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A place where users with radically different political opinions interact productively and politely, where a willingness to participate thoughtfully is the rule rather than the exception, and where people readily admit when their views on a subject have been altered... Reddit’s Change My View forum... promotes respectful conversation between people…

Short-Form vs Long-Form Video: The Answer is Sometimes Both
www.huffingtonpost.com
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On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

Face It, You Just Don’t Care About the News Anymore
medium.com
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News... is a standardized nonfiction literary form and only one of the many kinds of a journalistic output.... if the context of what we called “news” for nearly two centuries has radically altered, is news still functioning as it should?... The invention of the electric telegraph in the 1830s allowed ... bursts of information in ... messages, wh…

The Curse of Knowledge Bias – UX Planet
uxplanet.org
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The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand... seen at all levels of a company... if you already know the answer... tend to underestimate the difficulty of the question or the problem... become so immersed in t…

Change My View - You Are Not So Smart
soundcloud.com
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reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

Design convergence is not a dirty word
boagworld.com
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Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience... Imagine ... you are perusing the fiction in your local bookstore. You pick up a novel only to discover ... the lines run across an entire double page spread. Confused you put the book down

08/12/2018
Data Journalism Handbook 2
datajournalismhandbook.org
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What is data journalism? What is it for? What might it do? What opportunities and limitations does it present? Who and what is involved in making and making sense of it?

The power of fiction to change people’s minds – YANSS 113
youarenotsosmart.com
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One of the most effective ways to change people’s minds is to put your argument into ... a story — but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of a story, we become highly susceptible to belief and attitude change.... learn from psychologist Melanie C…

Does it make sense to refer to EU officials as “unelected bureaucrats”? - The Economist explains
www.economist.com
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Every government has bureaucrats, who are by nature unelected. The EU, with about 33,000 civil servants, is dwarfed by the British ... 400,000. ... many senior ones are appointed rather than elected; yet this, too, is true of all governments.... the 28 commissioners ... are nominated by member countries and approved by the European Parliament, whi…

23/10/2018
A tagline sucks. A rallying cry rules
medium.com
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A rallying cry creates the emotional shorthand that sticks in our heads and builds strong positive associations. Those are powerful elements that help a brand rise above competitors and help turn customers into advocates. Think about doing that for our organizations. That’s important work. Too important for a mere tagline. It’s time for a rallying…

29/08/2018
Chatbots were the next big thing: what happened? – The Startup – Medium
medium.com
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We look back at our breathless optimism and turn to each other, slightly baffled: “is that it? THAT was the chatbot revolution we were promised?”... chatbots didn’t just take on one difficult problem and fail: they took on several and failed all of them... A great bot can be about as useful as an average app. When it comes to rich, sophisticated,…

25/06/2018
Do We Still Worship The Knowledge Pyramid? | strategic structures
www.strategicstructures.com
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the Knowledge Pyramid... DIKW pyramid, it features data as the basis and shows how information is built on it, then knowledge, and finally wisdom.... implies that the higher you go the better things get... What’s not to like? Well, just about everything.

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