Curated Resource ( ? )
Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
Curated:
25/05/2019 from
whatsnewinpublishing.com/2019/05/publishers-that-closed-their-comments-sections-made-a-colossal-mistake/
my notes ( ? )
Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they saw ... actively encouraged their readers to move the discussion to social media...
deploying [moderation] resources ... would have resulted in publishers maintaining a stronger relationship with their readerships... look at the publishers that didn’t abandon their comments sections.... The New York Times, just reached 3.5 million digital subscribers... invested in machine learning ... allows moderators to open 80 percent of articles to comments, up from 10 percent... ;br: many are offering up commenting privileges as a subscription benefit... the quality of the reader discussion is much higher ... a small community. Everybody is pretty considerate. The community will push out bad actors... because commenters were paying for the product... let’s say only 5 percent of your readers choose to register and comment... will punch far above their weight ... your chief evangelists...
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