we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and e…

To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to feel like the wrong way to look at it… identified a set of metrics that stand for loyalty ... created content people wanted to come back for on the regular. So far, it’s delivering: site traffic is up 31 percent... People who come 25 times…