Curated Resource ( ? )

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter

my notes ( ? )

we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and easy to set up

Read the Full Post

The above notes were curated from the full post www.poynter.org/tech-tools/2019/newsrooms-are-finally-focusing-on-loyalty-over-pageviews-heres-how-to-actually-measure-it/.

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See also: Communication Strategy, Online Strategy

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