Curated Resource ( ? )

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter

Like tool , metrics , news , free , loyalty , google analytics
Curated: 21/02/2019 from www.poynter.org/tech-tools/2019/newsrooms-are-finally-focusing-on-loyalty-over-pageviews-heres-how-to-actually-measure-it/
Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter

my notes ( ? )

we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and easy to set up

Read the Full Post

The above notes were curated from the full post www.poynter.org/tech-tools/2019/newsrooms-are-finally-focusing-on-loyalty-over-pageviews-heres-how-to-actually-measure-it/.

Related reading

More Stuff I Like

More Stuff tagged tool , metrics , news , free , loyalty , google analytics

See also: Communication Strategy , Online Strategy , Communications Tactics , Media , Communications Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.