Curated Resource ( ? )

A tagline sucks. A rallying cry rules

A tagline sucks. A rallying cry rules

my notes ( ? )

A rallying cry creates the emotional shorthand that sticks in our heads and builds strong positive associations. Those are powerful elements that help a brand rise above competitors and help turn customers into advocates. Think about doing that for our organizations. That’s important work. Too important for a mere tagline. It’s time for a rallying cry.

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The above notes were curated from the full post medium.com/@dsalva/a-tagline-sucks-a-rallying-cry-rules-98ba76225627.

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