Hume understood reason ... incapable of producing any action...attend to the passions if we want to understand how anything gets done...neuroscience has found that human rationality is weaker than is commonly presumed... [views] emotions as ‘action programmes’... human thought is not brainbound but stems from connections between the mind and body…

the task of sustaining positive behaviors and quelling negative ones as involving an interplay of decisions and unconscious factors. Our minds... have “multiple separate but interconnected mechanisms ... we are aware only of our decision-making ability... the “introspection illusion”... may be why we overestimate its power...someone learning a tas…

Instead of asking, “What rewards should we give away?” ask “How should we give away a reward?” ... how the reward is framed, and the steps customers must take ... the endowed progress effect: We’re more committed to completing a goal when we have made some progress... LinkedIn, where I can gauge my “profile strength,” is similar. My profile is n…

the GEM framework... to deliver value ... the company must never lose sight of ... growth, engagement, and monetization.... Growth is all about how a company finds new users or customers.... getting the right message in front of people who need what you have... “external triggers.” ... delivered through various channels.... The growth question to…